How to Create a Content Creation Process, Running a Salon in 2022, & More with MackLashMob

In this episode, we have Mack from MackLashMob on! If you're a lash artist, you've probably seen and admired her reels. She lets us in on her content creation process, why she thinks showing your face on social media is important and what you may not know about her.  Reels and social media in general is such an important part of owning a business, especially if you are in the beauty industry. You don't want to miss out on all of the amazing information Mack shares with us in this episode! 

https://www.instagram.com/macklashmob/
Explore Mack's Coaching & Other Links: https://linktr.ee/macklashmob

We hope you enjoyed this episode and that you join The Yegi Project's journey and take action in your life.

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Disclaimer: The information provided in this episode does not constitute business, legal, or accounting advice, and is designed to provide general information relating to business and commerce. The Yegi Project’s content, information, products and services are not a substitute for obtaining the advice of a competent professional. Any advice given for personal development is not meant to substitute therapy, psychiatry or diagnose listeners.

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Transcript

Yegi: 0:01

[intro] Hey beauty lovers and fellow entrepreneurs. I'm Yegi,  the owner and founder of Yegi Beauty. Within five years of being my own boss,  I was able to grow Yegi Beauty into a multi-million dollar company.  This podcast is where I share what it takes to be a successful entrepreneur in the beauty industry. Hello hello hello everybody welcome back to the yegi project. today we're going to talk about  social media and the importance of it in order for us to stay on top of trends  and to grow our business, and I really wanted to bring somebody on who's very um great example of  this and has done amazing with her content, her work and also her influence on the beauty industry  so I want to introduce Mack who will tell us more about herself and we will interview her and pick  her brain a little bit so we're super excited to have her on board today. so welcome, mack

Mack: 1:03

thank you so much for having me I'm super excited to be here

Yegi: 1:07

please tell everybody a little bit about you and your business

Mack: 1:12

okay so I started lashing in 2014 and I didn't really know where I wanted to go with it  but it's been something that's really cool that I've been able to kind of branch out and build  and I have a salon now with a team of eight and I -

Yegi: 1:27

oh wow congrats!

Mack: 1:29

thank you um and I focus on coaching other lash artists beauty professionals  and zoom coaching virtual and I have a bunch of online courses and in-person training  for people to come into my studio just north of seattle  and it's been really cool to see the industry grow and kind of grow myself along with it.

Yegi: 1:51

that's very exciting and you've been doing this for a very long time since 2014,  um did you notice any trends changing with lashes, would something  click for you along the years where you're like okay this is my style of lashing?

Mack: 2:08

I definitely fell in love with like the true russian volume I loved perfect line my  brain it made sense to me kind of making everything more symmetrical and perfect  and so when wispy sets started to come about and the strip lash looks started to come about I was  like I do not like that my brain does not work like that and I would have clients come to me  and show me pictures of like the strip lash look and I had a really hard time recreating that so  my style definitely kind of fell under that more russian volume perfect line  you know set but as I've grown and as I've started to do more  model sets and I don't lash anymore but I do still take models and so I will push myself out  of my comfort zone to do the wispy sets because I do think they are actually really beautiful.

egi: 2:54

awesome yeah it's definitely a challenge getting out of your comfort zone but once you  actually figure out your own touch with the new trends I think that's key to making it your own  to to have fun with it and make it successful for yourself or you could be okay with that  new style and still keep the customers happy right because that  at the end of the day they're the boss they want we need to give them what they want.  so what is the one thing that most people don't know about you so you have a nice online presence  in your local area with your salon but what is one thing that people might not know about you?

Mack: 3:34

I think the biggest thing that people don't know about me is that I actually had really bad  anxiety for a long time and I was so shy and I was terrified to put my face on social media  I was terrified to even like post my sets because I was worried about what other people  might say or what other people might think and I feel like that I is something that I  want to talk about more because a lot of people struggle with that anxiety around posting and  worrying about what other people think but I it has a lot of the time I'll talk about it a  little bit and people are shocked that I dealt with daily panic attacks for almost two years.

Yegi: 4:12

wow can you - what words of encouragement would you give people who are in the same boat  because we I've actually been in that boat too and there's still days where I sometimes  feel like that even after like 13 years plus being an entrepreneur um  but what words of encouragement would you give the people today that are listening  to kind of keep going or to not care about what people think, what was your experience  how did you kind of um take that leap of faith and just be like I'm just gonna go for it.

Mack: 4:46

I think the biggest thing for me was realizing that I was so anxious about what  I was thinking other people thought of me I have no idea what other people think of me  and for me to put my face forward and start talking about things that were important to  me and sharing value and sharing tips the people who were attracted to me and who liked what I had  to share were going to follow me and support me and be excited for me and the people who didn't  or thought I was crazy or thought I was annoying they could unfollow me and those weren't the right  people that I was marketing to, those weren't the right people that I wanted to surround myself with  and so I started to realize the more I showed up as myself the more authentic I was  the more stuff that I shared that I actually wanted to talk about, the more I was attracting  the right people to me and repelling the people who weren't meant to be in my circle -

Yegi: 5:35

and that's okay it's okay to not be right for every single person and we - like  you said we all have our own audience that is going to be naturally attracted to us so  um from what I'm taking away from you uh what you're trying to share with our  listeners that don't worry about who you're gonna attract be you,  do what you love and share what you wanna share the right audience will come right

Mack: 6:02

yeah yes absolutely

Yegi: 6:04

awesome so besides that challenge of having anxiety and worrying and  um being um hesitant at first to start showing your face on social media was there  any other big struggles you had to go through um before you know you feel like oh my god I made it

Mack: 6:25

I feel like it's just honestly for me it was all like self-doubt it was all wondering  like I have have I done enough am I doing enough and I think a lot of us as business owners were  constantly thinking I should be doing more I should be doing better I should be doing this  other thing and so for me it's been really hard to take a step back and actually celebrate the  victories that I have accomplished, even when we opened our commercial space a little over a  year ago I think I was excited for an hour and then I was like alright what's next what's next  and so I think for me it's just kind of taking that step back and realizing like no these are  really big accomplishments these are things that are really exciting and I think the comparison  aspect of things because it's so easy to look at social media and compare your journey to somebody  else's and so I started to just turn inward and look at my own journey look back at 2014 at the  sets when I first started look back at the photos of me working out of my parents kitchen and seeing  where I am now and so that was definitely you know more of an internal struggle with my own  mindset and when I started kind of getting excited for myself or realizing like no I'm exactly where  I need to be I feel like that helped me put in perspective how much I have accomplished and how  I should be excited and proud and confident and I think for anyone you know thinking about their own  journey or them being in a salon suite or them being in their parents kitchen or whatever that  looks like just knowing like okay this this period of time is serving a purpose and you're gonna look  back and be so excited that you did everything the way that you did it and it is all gonna work out

Yegi: 8:13

yes definitely we we have to really change our mindsets and I'm really big  big on that trying to have the right mindset and trying to talk to myself  anytime that you know any doubts that come in our heads I think that's really key to  step back go back and see everything that you've accomplished even just for some people even the  smallest celebration like okay today I got up out of bed I put my makeup on I'm dressed I'm ready  to take on the day even if you are to celebrate that small success it gives you motivation and  and kind of a push to keep going so I think it's the same thing when it comes to business right is  sometimes we look at others or we in different scales we look and we want to do more like you  said but we forget to celebrate how far we've come and it discourages us but it's a good  reminder for people that look even if you are just lashing or if you are just providing a service  now it's okay celebrate that and then enjoy the process of accomplishing and getting more. now  one thing that I'm always interested in because I know it was a very different approach I took when  I got into the business world but from going um from being your own boss and running your  own clients and then transitioning into a whole salon and running um an uh employee base of eight  you said now right of other other lash artists which is super exciting what was your biggest  struggle with that or surprise um with that process because that's been about a year right?

Mack: 9:52

it's been a little over a year with the team that large so my longest employee has been  with me for a little over three years so it's a lot different starting with one and then all  of a sudden welcoming a lot of artists on and I have personally trained everyone but I feel  like the biggest struggle was me realizing how much time I needed to actually pour into them  and I was so busy with my own clientele and my own virtual coaching at that point that I didn't  have a lot of extra wiggle room to really sit down and make sure that they felt comfortable  and so that was something that I started doing is setting aside time to make sure that  they felt fully comfortable because I was kind of throwing them out into the deep end and training  them and then letting them start taking models and so that is something like if anyone's looking to  start their own salon make sure you have time to make sure that your staff feels comfortable and  knows exactly what your standards are and for me I wish I would have blocked out my schedule a lot  sooner so I would have had the time to really walk them through every everything because I was so  overwhelmed working probably 10 hour days with clients myself and then trying to spend extra  time responding to their text messages and I just felt like I was failing everyone I felt  like I was letting everyone down because I wasn't able to give them my full attention  because I was so busy with other aspects and there was a coach that I worked with that said you're  basically giving 33 percent of you to each aspect of your business your coaching your salon and then  your own clientele she's like you need to take a step back in a certain area so you can actually  pour into the other aspects of your business and so that was a big wake-up call for me to  realize like oh if I want them to be successful if I want them to feel confident I need to step  back in one area so I can help push them forward in another and so that was that was huge for me.

Yegi: 11:44

and is that when you realize maybe you know it's time for me to stop taking clients  so I could have more time to scale up and try to train more people to grow your business?

Mack: 11:55

yeah that's exactly what and I knew it was coming I knew it was something that I  wanted to do it was just actually taking that step back and realizing like okay like this  is the time I do actually have to do that now and -

Yegi: 12:10

yeah I remember going through that myself too actually and it was it was really hard to  make that final decision because it as as an entrepreneur and a small business owner we like  it's our baby you know it's so hard to let it go and give um let go of control and let other  people kind of take charge so I do remember really struggling with that decision but then  it all ended up being fine so um I think that's the best advice I can get from my experience too  is like if you feel it in your gut and in your intuition that you know it's time to take that  next step or go that route it is okay it's gonna be okay just really like pay attention to like the  coach that advised you of um where you're spending your time and what makes more sense um uh as far  as like your personal time what makes more sense for you to pour into, what's going to give you the  biggest return um awesome so I - I do want to talk about social media because that's a whole  other animal so you can have a successful salon in business but you don't have to also have influence  on social media but it is a big part of business today especially in the beauty industry so what  advice would you give people to try to balance those two out so what is your best practice  um in order - you know because you have to keep in mind a lot of people are still trying  to take clients, they might not be so tech savvy, so how was when was um when and how  did you decide like okay I'm gonna start doing this and this is the results I'm gonna expect?

Mack: 13:51

so for me when I started posting more on social media specifically showing up and  posting my face is when I was still taking clients full-time I had a new client come to my door and  she kind of knocked on the door she was a little timid she opened the door and she said are you  mackenzie am I in the right place she had no idea what I looked like she had no idea what my space  looked like and I realized oh my gosh this is a new client and I'm supposed to be here like  creating this experience for her and she has no idea who I am or what my space looks like and  that's when I started to realize like okay maybe I do need to post my face more because I was  nervous I thought it's weird to post my face on my business page like it should be about my work it  should it should be about the experience and the clientele and the before and afters and so that  was my push along with another lash artist that I admire meg's lashes she commented on one of my  photos of me actually showing my face and said we want to see more of you and so those two -

Yegi: 14:49

Oh I love that!

Mack: 14:49

yeah so those two instances really pushed me to show up more and the more I started showing  up the more I realized like oh I'm now I'm giving my clientele my future clientele future you know  coaching students a person to actually connect with and it's so much easier to connect with a  person than to connect with someone's work and of course we can look at work and think it's so  beautiful um but as far as like balancing for me I'm still trying to find balance I'm still  trying to find that kind of happy medium of you know continuing to be consistent and posting and  you know still having time for work so one thing that works for me is batch working  I like to try and create all my reels for you know a week or two weeks try to create anywhere  from 10 to 30 pieces of content in one sitting so I don't have to overwhelm myself and feel  like I need to constantly be pumping out content because I feel like for me that helps me feel  really creative and have bursts of creativeness rather than thinking I have to be on all the time.

Yegi: 15:56

definitely and it I'm sure that helps too because then you're in that zone you're  in the zone of okay I'm gonna be fun and or whatever you want to project in your  social media it's like okay I'm in that headspace I'm gonna  feel like this is what I'm doing I don't have to worry about the million other things that  it's on my to-do list I'm just gonna sit here and create batch content instead of like jumping back  and forth between like all the million things you have to do as a business owner. oh that's great  advice and actually um a big takeaway I do want to kind of point out to our listeners is the um  showing your face to connect with your audience because that's something I noticed for myself  too and that's something I've learned from um in kind of the long run too because I had a huge  presence when I was personally so involved with my business and everything seemed like it was I was a  lot more engaged and um connected to my audience but afterwards and when I got busier and busier I  kind of had employees help me even with the social media and my face kind of disappeared from  it for a while too and then I did notice a big difference between how engaged my followers were  so now I'm for myself too since this is called the yegi project I'm currently working to get back to  to that aspect of it and trying to still keep my my presence on there as a person because it is  a lot easier for people to connect with people compared to just a brand and it is a fine line  because as a brand it is hard to just be a person on your business page because you do  want the business to have a presence as well but um I think some brands that do that well and and I  think you're doing that really well right now too so I do want people to go check you out and we'll  link all your information um for for people below but brands like um fenty cosmetics or  kylie cosmetics you know so they are a brand you will recognize a brand separately but you do  you do like attach these people to them you do attach like um rihanna to to fenty so you really  you love her you're connected to her so you like her stuff for example so I really want people to  kind of pay attention to that because I think that's a mistake that I made and I would prefer  people not to um even for you because as you're growing and growing too like it's keep up what  you're doing the ones who don't step back from putting your face out there because people really  love it you know they love connecting with you as a as, a as a person. have you ever wanted to stop  posting on social media do you ever feel like it's too much like does it take away from your creative  self if you were to let's say start kind of scrolling and seeing other people's work and  you maybe start doubting yourself because I know a lot of people go through that and then they're  like okay no I just maybe I shouldn't post so have you ever gone through that and recently or  even like as you feel like you made it but do you still go through those feelings or not really?

Mack: 19:03

I go through those feelings not so much in the sense of like comparing myself  to others anymore but I definitely go through ruts where I feel like okay I literally always  have content to post but sometimes I just don't feel like I want to jump on and I want to engage  and for me something that's really important to me is when I'm posting I'm trying to spend at least  15 20 minutes engaging with the people who are engaging with my content answering messages  and there have just been some weeks whether I'm  going through something in my personal life or the weather's bad and I just -

Yegi: 19:40

yeah we all have those

Mack: 19:41

yeah if I just don't feel like I want to hop on like I even recently this last week  I started posting again but there were two weeks where I didn't post anything and I wasn't really  on stories I kind of went mia and I think I do this probably a handful of times two three four  times throughout the year where I just kind of neglect my Instagram and give myself that break.

Yegi: 20:05

I do that too honestly I really do that too and um it would bother me sometimes but  but when you really think about you're like it's okay we're human right so we want to be  consistent but at the same time you want to be true to yourself and and I noticed that  too it's like you don't want to just put out anything I rather do it when my heart is in it  and for me it's been hard to be okay with that because you know you think business and you're  like okay no we need to be consistent this is what we need to bring out but like we said there's a  human touch to it and I think that's how the world and even businesses are evolving where  customers are more understanding as far as you as a person compared to just business and super like  on the dot of what's expected as the old school professional like respond to my dms  within two seconds you know so people don't expect that anymore and I think  um it is okay and it's important for us to feel that it's okay to to do that and I'm glad that you  know you you share that with our listeners as well because it it it really can be um like hard on on  people who are really trying to make it and they don't have that consistency they think well maybe  this is what's getting in my way then they'll be um like too hard on themselves but just know that  you don't have to be following this cookie cutter approach in order for you to get recognized  um and what works for one person doesn't work for the next and as uh mack shared with us like  her approach it has worked wonders for her and um that's great right so it can work for you as well.

Mack: 21:47

yeah I think exactly like you said there's  no cookie cutter approach and you just have to find what works for you.

Yegi: 21:53

one other question I did want to ask is about your um coaching business so are  you coaching people in um business or are you coaching people in lashes virtually or both?

Mack: 22:04

a little bit of both so I'm more so a lot of my coaching clients actually come to me because  they want to, they want to up their social media game I feel like that's the biggest thing the  thing that I get most asked questions about now and for people who want to run their social media  similar to mine I feel super connected with and I feel really like I'm able to kind of hype them up  and get them confident in showing up and showing their face and a lot of the other questions I get  are actually about creating online courses, hiring a team or starting their own in-person training  courses and so those are kind of my areas of expertise but ultimately I just get really excited  to connect with people who want to do something or follow in kind of this footsteps that I've taken  in starting my lash business being solo and then kind of branching out into  all the different avenues that I've been able to so that's been a lot of fun for me.

Yegi: 23:00

so I did um I didn't ask you so how did you get started in the beauty industry?

Mack: 23:06

so I'll rewind a little bit I went to college thought I wanted to major in business  and obviously kind of ended up doing that anyways without a college degree but after a month of  college I called my mom and I said I unenrolled myself I'm packing up my things and I'm coming  home today and so my parents were shocked and I just college just wasn't a right fit for me I  felt like I didn't belong there and so I was just working back at the restaurant I worked at in high  school I was getting my eyelashes done and this was 2013 and the gal who was doing my lashes said  I think you should go to beauty school and my mom even said that too my mom said you you love makeup  why don't you become an esthetician you love skin care and so I toured a school by myself and I fell  in love immediately and so I went to beauty school and then the gal who was doing my lashes said  you should like work something out for me I should come into the school and if you get enough people  to sign up for the class you can take the class for free and so I got 24 people, I got 24 -

Yegi: 24:14

Like yes I got this!

Mack: 24:16

yeah it was like I will I will make everyone take this class so 24 of us took a class  and I was so bad at lashes I was horrible at them and I remember my first model I don't even think I  have photos of her - when her eyes were closed I was like oh these are gonna look good I'm so  excited and she opened her eyes and I looked at her and I said I'm so sorry it doesn't even  look like I put anything on you and it had been like four hours so it was something -

Yegi: 24:45

that's such a common reaction for new lash  artists I've trained lash artists too so I know that feeling and for myself  too it's like whoa I've been putting them on for four hours now where are they?

Mack: 24:59

exactly it was so wild so anyway I it was something that I wasn't good at and I was like  I want to be good at this like there's not a lot of lash artists in my area like I need  to capitalize on this now and so I went and worked at a salon for a year and then after a  year I went out on my own and I remember that was another thing I kind of doubted myself a little  bit not not necessarily but my parents my dad specifically was like mackenzie you know is this  is this something that's sustainable like I don't know if lashes are gonna be a fad  like are they gonna be something that's gonna come and go and I kind of had the mindset of okay well  if it doesn't work out I'll go back to college if it doesn't work out I'll get another job it's okay

Yegi: 25:44

yeah and I think that attitude of not having fear going into something is really important if  you go into something with fear then most likely it's not going to work out because that's what  you're projecting you're already jumping into something with fear compared to saying it's  gonna be fine like let me at least give it a fair shot before I - I realized like before I figure  out if this is right or wrong for me right and oh I hate when people tell other people  to not do something that's been my story too but very very important for our listeners  never listen to anybody else if you feel something you know that you want to go for always go for it  and then you know reassess and see if it's working or not but definitely always give it a try.

Mack: 26:31

totally well and I think too a lot of the time - like it really hurt my feelings that my  dad was saying those things and now looking back I'm like okay now I have to take my emotions out  of it because he was emotional about it too he was worried that it wasn't going to be something  that was sustainable for me and he wanted me to be successful it wasn't him thinking I couldn't  do it it was more his own scarcity mindset or his own fear and that was his own projection  on me and so it's been really cool because I've always been very close with my parents and when  I moved into my commercial space my dad and I painted together and as we were painting it I  looked over at him and I said do you still think lashes are a fad I said you still think they're  gonna come and go and he kind of laughed and he was like I'm really proud of you and I'm  really glad yeah and he was like I'm really glad that you did stick with it and you  trusted yourself because look at what you've built and so it was a really cool moment yeah

Yegi: 27:31

I love that so much and um would you say  would you say like for you that college didn't work out and you got into this new whole thing  would you say you believe that everything happens for a reason and it's just kind  of like a sign to redirect yourself? was that your experience with that?

Mack: 27:49

yeah absolutely oh for sure and I think too like intuitively we know  I think everyone has to trust their own instincts and trust their own intuition  because I don't know what I would have I don't know where I would be if I had ignored that  feeling in the entire month that I was there if only 30 days but the entire time the whole time  I felt I'm not supposed to be here I shouldn't be here this is not where I'm supposed to be  and if I had quiet quieted that you know feeling I have no idea what I would be doing and now -

Yegi: 28:23

yeah and you would probably not be happy.

Mack: 28:26

exactly and I think that's the biggest thing you have to follow your your passion  and even if I mean even thinking about my first class I definitely wasn't passionate  about lashes right away but it was something that I learned to become passionate about and  I got better and it got easier and I felt more confident and so you may not feel so  passionate or so confident in the beginning but if you stick with it you're going to be  successful if you don't quit you're going to get to that place of feeling confident  and being excited about it and figuring out other avenues for yourself to be successful in.

Yegi: 29:02

yeah I really feel like them like you said stick with it that's huge for me with anything  that I advise when people are doing something and they're struggling if you it's almost I believe  it's almost like a test you know if it's too easy to get to that end line um everybody would do it  and we all get put to this test we get these challenges and these roadblocks along the way  of our path and if we stick with it like you said and get over these roadblocks that's when we truly  see the the the bright side and the the success behind it but a lot of times when people see these  roadblocks they just kind of stop right they're like no no like maybe this is not right for me  or maybe I'm not the right person um but stick with it like she said it's going through that  hardship that's going to kind of prepare you and make you stronger in order to handle more  um but speaking of that um can you share with our listeners how because initially  getting that confidence you know to kind of keep going is really hard and like I said even for me  anytime I'm doing something new I'll go through these like rollercoasters of emotions of like  oh my god like am I doing the right thing as my next step right um but what are some things that  help that you do that will help you with your confidence or your inspiration and motivation  at the moment when you're tackling something new um yes that's the question.

Mack: 30:31

I I think the biggest thing you'll you're never going to feel ready you're never going  to set you even if you say like oh when I get to this point that's when I'm going to take that leap  every single time I have never felt comfortable opening the salon hiring someone I never felt  ready so you're not ever going to feel this ready feeling you just have to go for it and then roll  with it and you just have to understand that the confidence will come. for an example the first  live video that I did on Instagram I was terrified and I like was sweating and I ran through it and  I'm I'm not kidding it was probably only a five minute video and my shirt was drenched I was so  sweaty and I was so scared and then I was a little less scared the next live I did and the live after  that I was a little next less scared and then after that I wasn't sweaty and then after that  I started doing lives with other people and so you're going to get more confident by taking  action and doing the thing that scares you and the more you do things that scare you the less  scary these big things will seem so that's kind of my biggest advice just do it guys

Yegi: 31:46

so just suck it up do it the first couple of times it'll get easier exactly

Mack: 31:53

and don't expect yourself to be perfect

Yegi: 31:56

so as far as your skill so um for you it was lashes but some of our listeners it  might be hair or anything else in the beauty industry or maybe other service industries  so how did you um how did you feel comfortable with your skill what was your approach to be like  okay I'm good enough at my skill to you know hire somebody or put it on social media like did you  first from my experience like first you have to be kind of like comfortable with your skill  for you to at least know you're like good at what you're doing before you can project that  out into the world so what was your kind of process in in getting there?

Mack: 32:37

I wanted to make sure that I had the best education and so I was continuing my education  taking one to two classes per year and just really kind of looking at other people on Instagram and  looking at their work as inspiration rather than making myself feel like my work wasn't good enough  but I wanted to have like that goal post of like okay what am I trying to get to and then  also looking back at my old work and seeing how far I had come but honestly after taking  trainings getting feedback sending my trainers photos asking questions here and there to help  myself to make sure my retention was good having those hard conversations with clients and asking  them for feedback and asking them if there was anything that I could improve on specifically with  retention I struggled with retention really bad the first two years that I was lashing and then  I finally took another course and my mind was blown and I finally had good retention and so  for me too like practicing and just fanning for 15 minutes every day to get my muscle memory until I  was able to make the fans as I was lashing and so honestly those were the biggest things just making  sure I was staying up on my education whether that was you know taking a class on social media  or taking the lash classes but I would say in the beginning the lash classes were  of utmost importance to me because that's where I wanted to shine.

Yegi: 34:03

yes you didn't have to guess right I think that's one thing um that people do  is they just guess or they assume and then sometimes it works really against you like you  assume you're really bad but that's not true like if you were to take a class and somebody would  were to guide you and help you you get that confidence like no no I'm not that bad I just  needed this like one little thing that I need to adjust so I think um I think education is  really really important I'm a huge believer of education I'm constantly like reading  books because I'm big on motivation and success and all of that so that's where I spend a lot of  my time recent lately in studying like the little nitty gritty of how to get  people from like nothing into like where they want to go um so that's what I've been obsessed with so  I think that's like like you said it's it's key to really to get there and to become successful is  get the education so you get your confidence and then you can build off of that um awesome well  is there any last closing words of encouragement you have for our listeners?

Mack: 35:17

I guess my biggest words of encouragement is you can do  anything you put your mind to and really go after what you want because we have this one life  and you can literally create the life that you want you just have to believe you can.

Yegi: 35:33

oh I love that I love that so much oh one last question because I know lash  artists always ask and they're obsessed with lash artists that they look up to,  how long does it take you to do a classic full set,  a hybrid full set, and a volume full set because I know that's a common lash question?

Mack: 35:52

a classic full set can take me anywhere from 90 minutes to two and a half  hours depending on how many lashes somebody has I remember a classic set maybe took me  45 minutes on like a mature client I think she was in her 70s she had barely any lashes  but then hybrid and volume can take me anywhere from two and a half  to four hours depending on what look I'm going for so don't rush take your time

Yegi: 36:17

that's great that's great advice because I know a lot of people also try  to work on their on their speed and it then it shows in their work so  I like that advice don't rush your speed will come naturally with more practice and certain sets  it's kind of impossible to do under two hours so it is okay to spend three or  four hours if that's the look your client's going for and they're willing to pay for it.

Mack: 36:43

exactly

Yegi: 36:44

thank you for sharing so before we close do you wanna can you tell people again um um  where they can find you and how they can connect with you?

Mack: 36:55

uh I can be found on Instagram at @macklashmob  it's m-a-c-k-l-a-s-h-m-o-b and I spend most of my time on Instagram except for when I’m  mia taking my social media breaks but I have all my links there and say hi on Instagram!

Yegi: 37:12

awesome well we'll also link all of her information below it's been such  a pleasure speaking with you um and I want to let you go I know you're very busy but we'll be  seeing you on social media and connecting through there again thank you for taking  the time to talk to our listeners I'm sure that everybody got so much valuable information from  your experience and your story um but thank you again, have a great one bye!

Mack: 37:38

thank you so much for having me!

Yegi: 37:40

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