The Yegi Project

How to Create a Content Creation Process, Running a Salon in 2022, & More with MackLashMob

June 22, 2022 Episode 17
The Yegi Project
How to Create a Content Creation Process, Running a Salon in 2022, & More with MackLashMob
Show Notes Transcript

In this episode, we have Mack from MackLashMob on! If you're a lash artist, you've probably seen and admired her reels. She lets us in on her content creation process, why she thinks showing your face on social media is important and what you may not know about her.  Reels and social media in general is such an important part of owning a business, especially if you are in the beauty industry. You don't want to miss out on all of the amazing information Mack shares with us in this episode! 

https://www.instagram.com/macklashmob/
Explore Mack's Coaching & Other Links: https://linktr.ee/macklashmob

We hope you enjoyed this episode and that you join The Yegi Project's journey and take action in your life.

If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.com

The Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!
https://linktr.ee/theyegiproject

Disclaimer: The information provided in this episode does not constitute business, legal, or accounting advice, and is designed to provide general information relating to business and commerce. The Yegi Project’s content, information, products and services are not a substitute for obtaining the advice of a competent professional. Any advice given for personal development is not meant to substitute therapy, psychiatry or diagnose listeners.

Follow us on instagram - https://www.instagram.com/theyegiproject

If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.com

The Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!
https://linktr.ee/theyegiproject

Yegi:

[intro] Hey beauty lovers  and fellow entrepreneurs. I'm Yegi,   the owner and founder of Yegi Beauty.  Within five years of being my own boss,   I was able to grow Yegi Beauty into  a multi-million dollar company.   This podcast is where I share what it takes to be  a successful entrepreneur in the beauty industry. Hello hello hello everybody welcome back to  the yegi project. today we're going to talk about   social media and the importance of it  in order for us to stay on top of trends   and to grow our business, and I really wanted to  bring somebody on who's very um great example of   this and has done amazing with her content, her  work and also her influence on the beauty industry   so I want to introduce Mack who will tell us more  about herself and we will interview her and pick   her brain a little bit so we're super excited  to have her on board today. so welcome, mack

Mack:

thank you so much for having  me I'm super excited to be here

Yegi:

please tell everybody a little  bit about you and your business

Mack:

okay so I started lashing in 2014 and I  didn't really know where I wanted to go with it   but it's been something that's really cool that  I've been able to kind of branch out and build   and I have a salon now with  a team of eight and I -

Yegi:

oh wow congrats!

Mack:

thank you um and I focus on coaching  other lash artists beauty professionals   and zoom coaching virtual and I have a bunch  of online courses and in-person training   for people to come into my  studio just north of seattle   and it's been really cool to see the industry  grow and kind of grow myself along with it.

Yegi:

that's very exciting and you've been  doing this for a very long time since 2014,   um did you notice any trends  changing with lashes, would something   click for you along the years where you're  like okay this is my style of lashing?

Mack:

I definitely fell in love with like the  true russian volume I loved perfect line my   brain it made sense to me kind of making  everything more symmetrical and perfect   and so when wispy sets started to come about and  the strip lash looks started to come about I was   like I do not like that my brain does not work  like that and I would have clients come to me   and show me pictures of like the strip lash look  and I had a really hard time recreating that so   my style definitely kind of fell under  that more russian volume perfect line   you know set but as I've grown  and as I've started to do more   model sets and I don't lash anymore but I do  still take models and so I will push myself out   of my comfort zone to do the wispy sets because  I do think they are actually really beautiful.

egi:

awesome yeah it's definitely a challenge  getting out of your comfort zone but once you   actually figure out your own touch with the new  trends I think that's key to making it your own   to to have fun with it and make it successful  for yourself or you could be okay with that   new style and still keep the  customers happy right because that   at the end of the day they're the boss they  want we need to give them what they want.   so what is the one thing that most people don't  know about you so you have a nice online presence   in your local area with your salon but what is  one thing that people might not know about you?

Mack:

I think the biggest thing that people don't  know about me is that I actually had really bad   anxiety for a long time and I was so shy and  I was terrified to put my face on social media   I was terrified to even like post my sets  because I was worried about what other people   might say or what other people might think  and I feel like that I is something that I   want to talk about more because a lot of people  struggle with that anxiety around posting and   worrying about what other people think but I  it has a lot of the time I'll talk about it a   little bit and people are shocked that I dealt  with daily panic attacks for almost two years.

Yegi:

wow can you - what words of encouragement  would you give people who are in the same boat   because we I've actually been in that boat  too and there's still days where I sometimes   feel like that even after like 13  years plus being an entrepreneur um   but what words of encouragement would you  give the people today that are listening   to kind of keep going or to not care about  what people think, what was your experience   how did you kind of um take that leap of faith  and just be like I'm just gonna go for it.

Mack:

I think the biggest thing for me was  realizing that I was so anxious about what   I was thinking other people thought of me I  have no idea what other people think of me   and for me to put my face forward and start  talking about things that were important to   me and sharing value and sharing tips the people  who were attracted to me and who liked what I had   to share were going to follow me and support me  and be excited for me and the people who didn't   or thought I was crazy or thought I was annoying  they could unfollow me and those weren't the right   people that I was marketing to, those weren't the  right people that I wanted to surround myself with   and so I started to realize the more I  showed up as myself the more authentic I was   the more stuff that I shared that I actually  wanted to talk about, the more I was attracting   the right people to me and repelling the  people who weren't meant to be in my circle -

Yegi:

and that's okay it's okay to not be  right for every single person and we - like   you said we all have our own audience that  is going to be naturally attracted to us so   um from what I'm taking away from you  uh what you're trying to share with our   listeners that don't worry about  who you're gonna attract be you,   do what you love and share what you wanna  share the right audience will come right

Mack:

yeah yes absolutely

Yegi:

awesome so besides that challenge  of having anxiety and worrying and   um being um hesitant at first to start  showing your face on social media was there   any other big struggles you had to go through um  before you know you feel like oh my god I made it

Mack:

I feel like it's just honestly for me it  was all like self-doubt it was all wondering   like I have have I done enough am I doing enough  and I think a lot of us as business owners were   constantly thinking I should be doing more I  should be doing better I should be doing this   other thing and so for me it's been really hard  to take a step back and actually celebrate the   victories that I have accomplished, even when  we opened our commercial space a little over a   year ago I think I was excited for an hour and  then I was like alright what's next what's next   and so I think for me it's just kind of taking  that step back and realizing like no these are   really big accomplishments these are things that  are really exciting and I think the comparison   aspect of things because it's so easy to look at  social media and compare your journey to somebody   else's and so I started to just turn inward and  look at my own journey look back at 2014 at the   sets when I first started look back at the photos  of me working out of my parents kitchen and seeing   where I am now and so that was definitely you  know more of an internal struggle with my own   mindset and when I started kind of getting excited  for myself or realizing like no I'm exactly where   I need to be I feel like that helped me put in  perspective how much I have accomplished and how   I should be excited and proud and confident and I  think for anyone you know thinking about their own   journey or them being in a salon suite or them  being in their parents kitchen or whatever that   looks like just knowing like okay this this period  of time is serving a purpose and you're gonna look   back and be so excited that you did everything the  way that you did it and it is all gonna work out

Yegi:

yes definitely we we have to really  change our mindsets and I'm really big   big on that trying to have the right  mindset and trying to talk to myself   anytime that you know any doubts that come  in our heads I think that's really key to   step back go back and see everything that you've  accomplished even just for some people even the   smallest celebration like okay today I got up out  of bed I put my makeup on I'm dressed I'm ready   to take on the day even if you are to celebrate  that small success it gives you motivation and   and kind of a push to keep going so I think it's  the same thing when it comes to business right is   sometimes we look at others or we in different  scales we look and we want to do more like you   said but we forget to celebrate how far we've  come and it discourages us but it's a good   reminder for people that look even if you are just  lashing or if you are just providing a service   now it's okay celebrate that and then enjoy the  process of accomplishing and getting more. now   one thing that I'm always interested in because I  know it was a very different approach I took when   I got into the business world but from going  um from being your own boss and running your   own clients and then transitioning into a whole  salon and running um an uh employee base of eight   you said now right of other other lash artists  which is super exciting what was your biggest   struggle with that or surprise um with that  process because that's been about a year right?

Mack:

it's been a little over a year with the  team that large so my longest employee has been   with me for a little over three years so it's  a lot different starting with one and then all   of a sudden welcoming a lot of artists on and  I have personally trained everyone but I feel   like the biggest struggle was me realizing how  much time I needed to actually pour into them   and I was so busy with my own clientele and my  own virtual coaching at that point that I didn't   have a lot of extra wiggle room to really sit  down and make sure that they felt comfortable   and so that was something that I started  doing is setting aside time to make sure that   they felt fully comfortable because I was kind of  throwing them out into the deep end and training   them and then letting them start taking models and  so that is something like if anyone's looking to   start their own salon make sure you have time to  make sure that your staff feels comfortable and   knows exactly what your standards are and for me  I wish I would have blocked out my schedule a lot   sooner so I would have had the time to really walk  them through every everything because I was so   overwhelmed working probably 10 hour days with  clients myself and then trying to spend extra   time responding to their text messages and I  just felt like I was failing everyone I felt   like I was letting everyone down because I  wasn't able to give them my full attention   because I was so busy with other aspects and there  was a coach that I worked with that said you're   basically giving 33 percent of you to each aspect  of your business your coaching your salon and then   your own clientele she's like you need to take a  step back in a certain area so you can actually   pour into the other aspects of your business  and so that was a big wake-up call for me to   realize like oh if I want them to be successful  if I want them to feel confident I need to step   back in one area so I can help push them forward  in another and so that was that was huge for me.

Yegi:

and is that when you realize maybe you  know it's time for me to stop taking clients   so I could have more time to scale up and try  to train more people to grow your business?

Mack:

yeah that's exactly what and I knew  it was coming I knew it was something that I   wanted to do it was just actually taking that  step back and realizing like okay like this   is the time I do actually  have to do that now and -

Yegi:

yeah I remember going through that myself  too actually and it was it was really hard to   make that final decision because it as as an  entrepreneur and a small business owner we like   it's our baby you know it's so hard to let it  go and give um let go of control and let other   people kind of take charge so I do remember  really struggling with that decision but then   it all ended up being fine so um I think that's  the best advice I can get from my experience too   is like if you feel it in your gut and in your  intuition that you know it's time to take that   next step or go that route it is okay it's gonna  be okay just really like pay attention to like the   coach that advised you of um where you're spending  your time and what makes more sense um uh as far   as like your personal time what makes more sense  for you to pour into, what's going to give you the   biggest return um awesome so I - I do want to  talk about social media because that's a whole   other animal so you can have a successful salon in  business but you don't have to also have influence   on social media but it is a big part of business  today especially in the beauty industry so what   advice would you give people to try to balance  those two out so what is your best practice   um in order - you know because you have to  keep in mind a lot of people are still trying   to take clients, they might not be so tech  savvy, so how was when was um when and how   did you decide like okay I'm gonna start doing  this and this is the results I'm gonna expect?

Mack:

so for me when I started posting more  on social media specifically showing up and   posting my face is when I was still taking clients  full-time I had a new client come to my door and   she kind of knocked on the door she was a little  timid she opened the door and she said are you   mackenzie am I in the right place she had no idea  what I looked like she had no idea what my space   looked like and I realized oh my gosh this is  a new client and I'm supposed to be here like   creating this experience for her and she has no  idea who I am or what my space looks like and   that's when I started to realize like okay maybe  I do need to post my face more because I was   nervous I thought it's weird to post my face on my  business page like it should be about my work it   should it should be about the experience and the  clientele and the before and afters and so that   was my push along with another lash artist that  I admire meg's lashes she commented on one of my   photos of me actually showing my face and said  we want to see more of you and so those two -

Yegi:

Oh I love that!

Mack:

yeah so those two instances really pushed  me to show up more and the more I started showing   up the more I realized like oh I'm now I'm giving  my clientele my future clientele future you know   coaching students a person to actually connect  with and it's so much easier to connect with a   person than to connect with someone's work and  of course we can look at work and think it's so   beautiful um but as far as like balancing for  me I'm still trying to find balance I'm still   trying to find that kind of happy medium of you  know continuing to be consistent and posting and   you know still having time for work so one  thing that works for me is batch working   I like to try and create all my reels for you  know a week or two weeks try to create anywhere   from 10 to 30 pieces of content in one sitting  so I don't have to overwhelm myself and feel   like I need to constantly be pumping out content  because I feel like for me that helps me feel   really creative and have bursts of creativeness  rather than thinking I have to be on all the time.

Yegi:

definitely and it I'm sure that helps  too because then you're in that zone you're   in the zone of okay I'm gonna be fun and  or whatever you want to project in your   social media it's like okay  I'm in that headspace I'm gonna   feel like this is what I'm doing I don't have  to worry about the million other things that   it's on my to-do list I'm just gonna sit here and  create batch content instead of like jumping back   and forth between like all the million things you  have to do as a business owner. oh that's great   advice and actually um a big takeaway I do want  to kind of point out to our listeners is the um   showing your face to connect with your audience  because that's something I noticed for myself   too and that's something I've learned from um  in kind of the long run too because I had a huge   presence when I was personally so involved with my  business and everything seemed like it was I was a   lot more engaged and um connected to my audience  but afterwards and when I got busier and busier I   kind of had employees help me even with the  social media and my face kind of disappeared from   it for a while too and then I did notice a big  difference between how engaged my followers were   so now I'm for myself too since this is called the  yegi project I'm currently working to get back to   to that aspect of it and trying to still keep my  my presence on there as a person because it is   a lot easier for people to connect with people  compared to just a brand and it is a fine line   because as a brand it is hard to just be a  person on your business page because you do   want the business to have a presence as well but  um I think some brands that do that well and and I   think you're doing that really well right now too  so I do want people to go check you out and we'll   link all your information um for for people  below but brands like um fenty cosmetics or   kylie cosmetics you know so they are a brand  you will recognize a brand separately but you do   you do like attach these people to them you do  attach like um rihanna to to fenty so you really   you love her you're connected to her so you like  her stuff for example so I really want people to   kind of pay attention to that because I think  that's a mistake that I made and I would prefer   people not to um even for you because as you're  growing and growing too like it's keep up what   you're doing the ones who don't step back from  putting your face out there because people really   love it you know they love connecting with you as  a as, a as a person. have you ever wanted to stop   posting on social media do you ever feel like it's  too much like does it take away from your creative   self if you were to let's say start kind of  scrolling and seeing other people's work and   you maybe start doubting yourself because I know  a lot of people go through that and then they're   like okay no I just maybe I shouldn't post so  have you ever gone through that and recently or   even like as you feel like you made it but do you  still go through those feelings or not really?

Mack:

I go through those feelings not so  much in the sense of like comparing myself   to others anymore but I definitely go through  ruts where I feel like okay I literally always   have content to post but sometimes I just don't  feel like I want to jump on and I want to engage   and for me something that's really important to me  is when I'm posting I'm trying to spend at least   15 20 minutes engaging with the people who are  engaging with my content answering messages   and there have just been some weeks whether I'm   going through something in my personal  life or the weather's bad and I just -

Yegi:

yeah we all have those

Mack:

yeah if I just don't feel like I want  to hop on like I even recently this last week   I started posting again but there were two weeks  where I didn't post anything and I wasn't really   on stories I kind of went mia and I think I do  this probably a handful of times two three four   times throughout the year where I just kind of  neglect my Instagram and give myself that break.

Yegi:

I do that too honestly I really do that  too and um it would bother me sometimes but   but when you really think about you're like  it's okay we're human right so we want to be   consistent but at the same time you want to  be true to yourself and and I noticed that   too it's like you don't want to just put out  anything I rather do it when my heart is in it   and for me it's been hard to be okay with that  because you know you think business and you're   like okay no we need to be consistent this is what  we need to bring out but like we said there's a   human touch to it and I think that's how the  world and even businesses are evolving where   customers are more understanding as far as you as  a person compared to just business and super like   on the dot of what's expected as the old  school professional like respond to my dms   within two seconds you know so people  don't expect that anymore and I think   um it is okay and it's important for us to feel  that it's okay to to do that and I'm glad that you   know you you share that with our listeners as well  because it it it really can be um like hard on on   people who are really trying to make it and they  don't have that consistency they think well maybe   this is what's getting in my way then they'll be  um like too hard on themselves but just know that   you don't have to be following this cookie cutter  approach in order for you to get recognized   um and what works for one person doesn't work  for the next and as uh mack shared with us like   her approach it has worked wonders for her and um  that's great right so it can work for you as well.

Mack:

yeah I think exactly like you said there's   no cookie cutter approach and you  just have to find what works for you.

Yegi:

one other question I did want to ask  is about your um coaching business so are   you coaching people in um business or are you  coaching people in lashes virtually or both?

Mack:

a little bit of both so I'm more so a lot  of my coaching clients actually come to me because   they want to, they want to up their social media  game I feel like that's the biggest thing the   thing that I get most asked questions about now  and for people who want to run their social media   similar to mine I feel super connected with and I  feel really like I'm able to kind of hype them up   and get them confident in showing up and showing  their face and a lot of the other questions I get   are actually about creating online courses, hiring  a team or starting their own in-person training   courses and so those are kind of my areas of  expertise but ultimately I just get really excited   to connect with people who want to do something or  follow in kind of this footsteps that I've taken   in starting my lash business being solo  and then kind of branching out into   all the different avenues that I've been  able to so that's been a lot of fun for me.

Yegi:

so I did um I didn't ask you so how  did you get started in the beauty industry?

Mack:

so I'll rewind a little bit I went to  college thought I wanted to major in business   and obviously kind of ended up doing that anyways  without a college degree but after a month of   college I called my mom and I said I unenrolled  myself I'm packing up my things and I'm coming   home today and so my parents were shocked and  I just college just wasn't a right fit for me I   felt like I didn't belong there and so I was just  working back at the restaurant I worked at in high   school I was getting my eyelashes done and this  was 2013 and the gal who was doing my lashes said   I think you should go to beauty school and my mom  even said that too my mom said you you love makeup   why don't you become an esthetician you love skin  care and so I toured a school by myself and I fell   in love immediately and so I went to beauty school  and then the gal who was doing my lashes said   you should like work something out for me I should  come into the school and if you get enough people   to sign up for the class you can take the class  for free and so I got 24 people, I got 24 -

Yegi:

Like yes I got this!

Mack:

yeah it was like I will I will make  everyone take this class so 24 of us took a class   and I was so bad at lashes I was horrible at them  and I remember my first model I don't even think I   have photos of her - when her eyes were closed  I was like oh these are gonna look good I'm so   excited and she opened her eyes and I looked  at her and I said I'm so sorry it doesn't even   look like I put anything on you and it had  been like four hours so it was something -

Yegi:

that's such a common reaction for new lash   artists I've trained lash artists too  so I know that feeling and for myself   too it's like whoa I've been putting them  on for four hours now where are they?

Mack:

exactly it was so wild so anyway I it was  something that I wasn't good at and I was like   I want to be good at this like there's not  a lot of lash artists in my area like I need   to capitalize on this now and so I went and  worked at a salon for a year and then after a   year I went out on my own and I remember that was  another thing I kind of doubted myself a little   bit not not necessarily but my parents my dad  specifically was like mackenzie you know is this   is this something that's sustainable like  I don't know if lashes are gonna be a fad   like are they gonna be something that's gonna come  and go and I kind of had the mindset of okay well   if it doesn't work out I'll go back to college if  it doesn't work out I'll get another job it's okay

Yegi:

yeah and I think that attitude of not having  fear going into something is really important if   you go into something with fear then most likely  it's not going to work out because that's what   you're projecting you're already jumping into  something with fear compared to saying it's   gonna be fine like let me at least give it a fair  shot before I - I realized like before I figure   out if this is right or wrong for me right  and oh I hate when people tell other people   to not do something that's been my story too  but very very important for our listeners   never listen to anybody else if you feel something  you know that you want to go for always go for it   and then you know reassess and see if it's working  or not but definitely always give it a try.

Mack:

totally well and I think too a lot of the  time - like it really hurt my feelings that my   dad was saying those things and now looking back  I'm like okay now I have to take my emotions out   of it because he was emotional about it too he  was worried that it wasn't going to be something   that was sustainable for me and he wanted me to  be successful it wasn't him thinking I couldn't   do it it was more his own scarcity mindset or  his own fear and that was his own projection   on me and so it's been really cool because I've  always been very close with my parents and when   I moved into my commercial space my dad and I  painted together and as we were painting it I   looked over at him and I said do you still think  lashes are a fad I said you still think they're   gonna come and go and he kind of laughed and  he was like I'm really proud of you and I'm   really glad yeah and he was like I'm really  glad that you did stick with it and you   trusted yourself because look at what you've  built and so it was a really cool moment yeah

Yegi:

I love that so much and um would you say   would you say like for you that college didn't  work out and you got into this new whole thing   would you say you believe that everything  happens for a reason and it's just kind   of like a sign to redirect yourself?  was that your experience with that?

Mack:

yeah absolutely oh for sure and  I think too like intuitively we know   I think everyone has to trust their own  instincts and trust their own intuition   because I don't know what I would have I don't  know where I would be if I had ignored that   feeling in the entire month that I was there if  only 30 days but the entire time the whole time   I felt I'm not supposed to be here I shouldn't  be here this is not where I'm supposed to be   and if I had quiet quieted that you know feeling  I have no idea what I would be doing and now -

Yegi:

yeah and you would probably not be happy.

Mack:

exactly and I think that's the biggest  thing you have to follow your your passion   and even if I mean even thinking about my  first class I definitely wasn't passionate   about lashes right away but it was something  that I learned to become passionate about and   I got better and it got easier and I felt  more confident and so you may not feel so   passionate or so confident in the beginning  but if you stick with it you're going to be   successful if you don't quit you're going  to get to that place of feeling confident   and being excited about it and figuring out  other avenues for yourself to be successful in.

Yegi:

yeah I really feel like them like you said  stick with it that's huge for me with anything   that I advise when people are doing something and  they're struggling if you it's almost I believe   it's almost like a test you know if it's too easy  to get to that end line um everybody would do it   and we all get put to this test we get these  challenges and these roadblocks along the way   of our path and if we stick with it like you said  and get over these roadblocks that's when we truly   see the the the bright side and the the success  behind it but a lot of times when people see these   roadblocks they just kind of stop right they're  like no no like maybe this is not right for me   or maybe I'm not the right person um but stick  with it like she said it's going through that   hardship that's going to kind of prepare you  and make you stronger in order to handle more   um but speaking of that um can you share  with our listeners how because initially   getting that confidence you know to kind of keep  going is really hard and like I said even for me   anytime I'm doing something new I'll go through  these like rollercoasters of emotions of like   oh my god like am I doing the right thing as my  next step right um but what are some things that   help that you do that will help you with your  confidence or your inspiration and motivation   at the moment when you're tackling  something new um yes that's the question.

Mack:

I I think the biggest thing you'll you're  never going to feel ready you're never going   to set you even if you say like oh when I get to  this point that's when I'm going to take that leap   every single time I have never felt comfortable  opening the salon hiring someone I never felt   ready so you're not ever going to feel this ready  feeling you just have to go for it and then roll   with it and you just have to understand that the  confidence will come. for an example the first   live video that I did on Instagram I was terrified  and I like was sweating and I ran through it and   I'm I'm not kidding it was probably only a five  minute video and my shirt was drenched I was so   sweaty and I was so scared and then I was a little  less scared the next live I did and the live after   that I was a little next less scared and then  after that I wasn't sweaty and then after that   I started doing lives with other people and so  you're going to get more confident by taking   action and doing the thing that scares you and  the more you do things that scare you the less   scary these big things will seem so that's  kind of my biggest advice just do it guys

Yegi:

so just suck it up do it the first  couple of times it'll get easier exactly

Mack:

and don't expect yourself to be perfect

Yegi:

so as far as your skill so um for you  it was lashes but some of our listeners it   might be hair or anything else in the beauty  industry or maybe other service industries   so how did you um how did you feel comfortable  with your skill what was your approach to be like   okay I'm good enough at my skill to you know hire  somebody or put it on social media like did you   first from my experience like first you have  to be kind of like comfortable with your skill   for you to at least know you're like good at  what you're doing before you can project that   out into the world so what was your  kind of process in in getting there?

Mack:

I wanted to make sure that I had the best  education and so I was continuing my education   taking one to two classes per year and just really  kind of looking at other people on Instagram and   looking at their work as inspiration rather than  making myself feel like my work wasn't good enough   but I wanted to have like that goal post of  like okay what am I trying to get to and then   also looking back at my old work and seeing  how far I had come but honestly after taking   trainings getting feedback sending my trainers  photos asking questions here and there to help   myself to make sure my retention was good having  those hard conversations with clients and asking   them for feedback and asking them if there was  anything that I could improve on specifically with   retention I struggled with retention really bad  the first two years that I was lashing and then   I finally took another course and my mind was  blown and I finally had good retention and so   for me too like practicing and just fanning for 15  minutes every day to get my muscle memory until I   was able to make the fans as I was lashing and so  honestly those were the biggest things just making   sure I was staying up on my education whether  that was you know taking a class on social media   or taking the lash classes but I would  say in the beginning the lash classes were   of utmost importance to me because  that's where I wanted to shine.

Yegi:

yes you didn't have to guess right  I think that's one thing um that people do   is they just guess or they assume and then  sometimes it works really against you like you   assume you're really bad but that's not true like  if you were to take a class and somebody would   were to guide you and help you you get that  confidence like no no I'm not that bad I just   needed this like one little thing that I need  to adjust so I think um I think education is   really really important I'm a huge believer  of education I'm constantly like reading   books because I'm big on motivation and success  and all of that so that's where I spend a lot of   my time recent lately in studying like  the little nitty gritty of how to get   people from like nothing into like where they want  to go um so that's what I've been obsessed with so   I think that's like like you said it's it's key  to really to get there and to become successful is   get the education so you get your confidence and  then you can build off of that um awesome well   is there any last closing words of  encouragement you have for our listeners?

Mack:

I guess my biggest words  of encouragement is you can do   anything you put your mind to and really go  after what you want because we have this one life   and you can literally create the life that  you want you just have to believe you can.

Yegi:

oh I love that I love that so much  oh one last question because I know lash   artists always ask and they're obsessed  with lash artists that they look up to,   how long does it take you  to do a classic full set,   a hybrid full set, and a volume full set  because I know that's a common lash question?

Mack:

a classic full set can take me  anywhere from 90 minutes to two and a half   hours depending on how many lashes somebody  has I remember a classic set maybe took me   45 minutes on like a mature client I think  she was in her 70s she had barely any lashes   but then hybrid and volume can take  me anywhere from two and a half   to four hours depending on what look I'm  going for so don't rush take your time

Yegi:

that's great that's great advice  because I know a lot of people also try   to work on their on their speed and  it then it shows in their work so   I like that advice don't rush your speed will  come naturally with more practice and certain sets   it's kind of impossible to do under two  hours so it is okay to spend three or   four hours if that's the look your client's  going for and they're willing to pay for it.

Mack:

exactly

Yegi:

thank you for sharing so before we close  do you wanna can you tell people again um um   where they can find you and  how they can connect with you?

Mack:

uh I can be found on  Instagram at @macklashmob   it's m-a-c-k-l-a-s-h-m-o-b and I spend most  of my time on Instagram except for when I’m   mia taking my social media breaks but I have  all my links there and say hi on Instagram!

Yegi:

awesome well we'll also link all  of her information below it's been such   a pleasure speaking with you um and I want to  let you go I know you're very busy but we'll be   seeing you on social media and connecting  through there again thank you for taking   the time to talk to our listeners I'm sure that  everybody got so much valuable information from   your experience and your story um but  thank you again, have a great one bye!

Mack:

thank you so much for having me!

Yegi:

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