The Yegi Project

How to Turn Your Passion into a Business w/ Kira Day + Yegi's Passion & Plan for the Future

July 06, 2022 Episode 19
The Yegi Project
How to Turn Your Passion into a Business w/ Kira Day + Yegi's Passion & Plan for the Future
Show Notes Transcript

In this episode, we talk to Kira Day, the founder and CEO of The Passion Centre about the science of passion. We go over how burning out twice in the corporate world and health struggles lead her to create the Passion Based™ method and start The Passion Centre. Kira breaks down how passion can affect your health in many ways and how her methods can help you in business and in life.

Test Your Passion Based™ Health: https://thepassioncentre.com/passion-health-test/

Explore The Passion Centre!
Website: https://thepassioncentre.com
Instagram: https://www.instagram.com/thepassioncentre/
Kira's Instagram: https://www.instagram.com/k1raday/

We hope you enjoyed this episode and that you join The Yegi Project's journey and take action in your life.

If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.com

The Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!
https://linktr.ee/theyegiproject

Disclaimer: The information provided in this episode does not constitute business, legal, or accounting advice, and is designed to provide general information relating to business and commerce. The Yegi Project’s content, information, products and services are not a substitute for obtaining the advice of a competent professional. Any advice given for personal development is not meant to substitute therapy, psychiatry or diagnose listeners.

Follow us on instagram - https://www.instagram.com/theyegiproject

If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.com

The Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!
https://linktr.ee/theyegiproject

The Yegi Project Intro:

Hey beauty  lovers and fellow entrepreneurs.   I'm Yegi, the owner and founder of Yegi  Beauty. Within five years of being my own   boss, I was able to grow Yegi Beauty  into a multi-million dollar company.   This podcast is where I share what it takes to be  a successful entrepreneur in the beauty industry.

Yegi:

hello hello hello welcome back  to the Yegi project today we have Kira   with us from the passion centre and the  passion-based method founder we are so   excited to have her because we're gonna talk  about how we can make money or be successful   while pursuing our passion now she's been yes  she's been um in the industry for about 18 years   right and she has a vast background of psychology  now how the human behavior works and all of that   and she's applied it to her own business to help  other young entrepreneurs actually follow their   passions but yet be successful and make money with  it so we're excited to speak about this because   I am very close to this topic and I've always  if anybody has ever asked me okay what's one   thing you would change in the world because I  love asking that to my um guests it actually   would be for people to do what they love because  I do believe if people do what they love they're   going to be much happier they're going to give  out a lot more positive energy in the world and   it just goes around in circles and we pass that  on so if every single person ideally was going   to be doing what they love I really think this  world would be a much better and happier place   but with that said let me give the floor to  Kira let her tell us a little bit about her   and her story before we get to interview  her and pick her brain a little bit.

Kira:

Thank you so much Yegi and thank you so  much for having me here I think what you're doing   is fantastic so I'm so glad to be part of this  and obviously to have the passion conversation   so a little bit about me I was in  the corporate space for 18 years   and towards the end of that trajectory  my body broke twice the second time -

Yegi:

Oh no!

Kira:

yeah you know bodies do this but -

Yegi:

they do they do

Kira:

the first time um it sounds  really horrible to say but I was   almost annoyed by it I was just like why are  we doing this I have so many things to do   gotta get on got the you know pages  of to-do lists to get out there --

Yegi:

yes but our bodies know when to stop us

Kira:

Right? that's exactly my experience and I  wasn't listening I was not listening the first   time so it got better we got better I got better  and I entered into another rat race um and that   so again I'm climbing this corporate ladder and  there was a lot of great things I was involved in   a lot of great projects um but I wasn't aligned  to really what my passion was I thought I was   what was happening in that moment was  I was aligned to my to my ambition not   my passion they're very different things I  know that now did not know that back then.

Yegi:

Yeah that's hard to know even even for  me when I initially think about I'm like wait   what's my ambition what's my passion  you know unless you know when somebody   makes you aware you just don't know so that  is why I'm excited to have this conversation.

Kira:

thank you and that's exciting that's that's  exciting because that's why I love having these   conversations I think that we assume we should  just know things um about ourselves about our   bodies about our inner worlds but you're right  we can only be aware of what we are aware of   and that's why Dr. Tasha Eurich in a recent study  showed that 95 of people think we're self-aware   but really only 10 to 15 of people really  are and it's because we can't disassociate   our experience and create just like create  better language or understand our experience   without actually journeying through it  and creating distinctions for ourselves   so in that time period um now I know all  of this now because this is the work I do   but I didn't know any of this back then I was  just following society's understanding of what   success looked like and to me that was to be  financially free that was my objective so -

Yegi:

and I think that's a lot of what  most people think about initially when   they think about success it's the money  aspect of it because they think once they   have the money part of it then they  can live the life they want to live

Kira:

right

Yegi:

but people don't realize that that's not it  that's not that's not mainly what's success means.

Kira:

no you're absolutely right there's actually  um a concept that I've been really digging into   based on this experience and it's called the  linear success model and a lot of our culture is   based around it and we're trained from education  right like you do a certain set of things because   you're taught a certain set of things and you'll  get a certain set of things so if I learn what   you're teaching me really well and I do it in a  way that satisfies you and satisfies the standard   I get high grades and the higher grades I get  the more advancement I get right and I graduate   and we're praised for that and then we enter  the work world and it's the same thing right   so we work really hard and then I get a promotion  which makes me you know get access to more money   uh more responsibility and I keep moving that  up and that's the linear success model but it's   a broken model because that's actually not how  we grow um we grow in a mosaic way and I'll talk   about that a little bit later if you want me to  but right now it's like that was the that was the   cycle I was in I was in that linear success model  always going after the next thing so when I -

Yegi:

And not stopping to reflect  and realize wait what am I doing

Kira:

Girl I was too busy to stop and reflect  like there was so much that was going on um   and I mean it's an exciting time too because it's  around that time where I bought my first place and   you know I was getting married so there's all of  these different aspects of my life that was being   activated and at the same time I was working for  an organization that was it was a top fortune 15   um and under and it was highly performance  driven so a lot of my self-worth a lot of who   I was was tied into my achievements and  that's the trap right so when my body -

Yegi:

what made you realize  or break out of that cycle?

Kira:

the second time my body broke

Yegi:

oh my goodness you want to share  a little bit more about that experience?

Kira:

yeah for sure so what ended up happening for  me at first is um well it's kind of multifaceted   it started with just having a sense that where  I was wasn't working for me that was the sense   I didn't want to listen to it because I would -

Yegi:

keep on just pushing  it off pushing it off like   no no it's okay it's gonna  be fine just keep pushing

Kira:

just keep pushing through  right like avoidance pure avoidance   and also I mean I had worked bloody hard  to get to where I was so nobody wants to   completely disrupt that investment so so it was  it was a challenge and I could feel the challenge   but the more I didn't listen to it the  more my body started to change so -

Yegi:

It started resenting  you for not listening to it -

Kira:

It was like the alarm bells right it's like  what you're not listening to me let me just talk   to you a little louder let me just talk to you a  little louder right and then eventually my body   was like you know what I'm done you can keep being  stubborn and not listening to me and you can keep   traveling on your jolly way but this is where  my train stops and that experience was really   scary because I developed a lot of autoimmune  challenges I refuse to call them diseases and   inside of that inside of that experience  it it really humbled me it made me realize   that maybe I was focusing on the wrong  things I went on an inward journey   and for years after that I spent I can't  even tell you how much I spent and I live in   canada which means there's paid health  care here and I spent way more than free   to actually figure out what was going on with  my body and at the end of it I mean this is a   very very long story but at the end of it what I  realized was that I had alignment issues I didn't   have health issues the health was a consequence of  me functioning outside of who I really was and -

Yegi:

I really believe that I really really  do believe that I do think our bodies and   our physical selves do end up catching up with  whatever is not right in our minds or in our   passion in this case but wow that is that is one  story to you know make sure we learn from and pay   attention to ourselves before our body fully  breaks on us right and I think that's a great   reminder for our listeners to pause and reflect  and I do um I did go through a similar thing in   the past and what I started doing is actually now  monthly I have a reminder on my calendar and I   it just goes off and sometimes I'm bad at it  I'll skip it and do it another time but I try   to monthly have to grab my journal and sit in  a corner and be like okay nobody talks to me   I'm gonna sit down and reflect and see  where I'm with my life with myself like   is this where I want to be or what adjustments  do I need to make in order for me to   again fully be happy and content with  my current self right we do change.

Kira:

that's an amazing practice and it's an  amazing discipline because I think what that   whole experience taught me was how to have a  better relationship with me how to start dating   myself how to start understanding who I was I  was so focused on these external things but at   the end of the day they don't matter if my body  is breaking down and I know that this may sound   very simple like it's something we should  just know but we don't just know that

Yegi:

no we don't.

Kira:

tons of different internal influences  and external influences that are constantly   shaping us and the decisions that we make so -

Yegi:

it is and it's hard not to listen  to our external influences or even not the   environment the people we're in social  media like it's really really hard to   kind of shut all that off and  be like okay no what do I want.

Kira:

I'm with that all day long now all day long

Yegi:

good I love that I love it so  much and I'm glad we're having this   conversation to make more people aware to  be I guess more self-aware because although   half of like what were the  percentages you said like 80?

Kira:

95% of us

Yegi:

95% of people think they are  self-aware but really we're not

Kira:

really we're not

Yegi:

so um one question um since we're getting  to know you what is one thing that most people   um in your community community  might not know about you?

Kira:

I'm an open book like I say things  that maybe I shouldn't say most of the time   but I would say um what's one thing people don't  know about me I okay so this might be something   that people don't know about me so when I first  started this journey I was about 13 years old   and I was I totally rejected myself for like  20 years after but let's that's another story   for another day and at 13 years old I had this  vision for society and I wanted to build at the   time what was called centers for the soul because  what I was seeing in my experience at the time   was - it's ironic because I ended up becoming the  person that I was seeing and not wanting to be.

Yegi:

hey maybe that's your main  pa- that's your purpose you know   you're fulfilling it and you had  a little hunch at 13 years old.

Kira:

A little hunch, it's amazing  what we know when we're younger   that's all I gotta say so at 13 I was looking  at the world and I was like you know what   we need centers where people can just come inside  of community and discover themselves and really   get to know who they are again at the at the real  level at the core level because I was at the time   experiencing so much pain from people that were  in pain and I was like what does it look like   if we just had an infrastructure that can help us  to heal in a more effective and efficient way so   that we can function from a place of healing  versus a place of pain and it I had a very   spiritual overtone to that when I was younger but  I grew up in a really religious family who didn't   approve of my spiritual meanderings so they had a  lot of things to say about how this wouldn't work   and it would be very unsuccessful and I had to go  down a certain path um so it's so fascinating -

Yegi:

it just makes you stronger right it does  and it also shows you and shapes you how to   start listening to yourself um because  you always know at the end of the day   like the saying in this world is so  true you know everything you really   do it's just a matter of getting back and  remembering what you knew in the beginning. so that brings up an interesting question  so um talking about like you know what you know   or you what you need to know what's a good  practice that you can share for like our our   listeners and for myself too how do you like  how do you pay attention to that part of you   to know and follow that intuition I  think it's also kind of intuition right   um that we're speaking of so what is your personal  best practice on your like day-to-day work or   interactions with people to really pay  attention to that part of yourself instead of   letting the outside world  kind of influence you or us?

Kira:

first of all I couldn't ask a better  question I think that that's the question   that we should be asking a lot more of  from everyone from each other as well.

Yegi:

Oh I like it!

Kira:

I really do because I think that everyone  has their practice and if we're sharing more of   our practices we all can collaborate in this  experience and get to know ourselves better   but for me I've been playing around with the  last four years of passion so I do a lot of   studies on passion what it is what it isn't how  to distinguish it how to discover it what that   journey looks like and what I've determined from  a lot of information that I've come across is that   culturally we are emotionally  illiterate and what do I mean by that?

Yegi:

we are we are we've been getting better  over time but overall I I totally agree with   that we are emotionally illiterate even in  only in this past few years people started   talking about therapy or self-help and  all of that so we have a long way to go.

Kira:

We have a long way to go but it starts  young and it starts with our systems so   for example emotions are our  very first language that we learn   our verbal language is the second language  that we learn and what happens um in that   time period between 0 to 12 months before  we're able to actually verbalize and speak   is we're picking up each other's emotions and  we're communicating through life inside of our   emotions but because we're emotionally illiterate  you like the majority of us had parents who   couldn't understand our emotional language and  they couldn't give us emotional language so here   we are trying to form an emotional alphabet  but we're missing letters so that when we   we've never been taught so when we grow up and  we and we move into adulthood we're missing   foundational letters in our emotional alphabet  such that we can't form proper words with it   we can't form proper sentences and we can't  communicate back and forth so the whole practice   that I've been really um internalizing over the  past four years is how to get more emotionally   uh literate how to start understanding the  information through my emotions because -

Yegi:

yeah that's very interesting  I never thought about it that way

Kira:

the more I can get the information  from my emotions the more I dig deeper   into understanding and having a  better relationship with myself   how to really understand how to fulfill  my own emotional needs and how to ensure   that no one is crushing my emotional needs  or things are crushing my emotional needs.

Yegi:

so can you give us an example can you give  us an example of that because it makes sense to me   um as like not a theory but it makes  sense to me as you're speaking about   it but how would I use that in  practice can you give an example?

Kira:

I'd love to so let's use the  example of this is going to be a big one   but you know in the states we had something  really massive just happen that hit a lot   of people and that's going to impact and  affect a lot of people for a very long time   and so what you're seeing right now is a lot of  reaction which is fair we need to have reaction   inside of that reaction we need to investigate  deeper into why we're reacting the way that we're   doing and what we're being trained to do right  now we saw it through covid for the past three   years is we'll get hit with something we'll react  to it and then something else will come along and   we'll move to that and react to that and then  something else will come around and we'll move   to that and react to that without ever truly  processing and understanding the first event   and I'm seeing it this time and it's gonna give  me goosebumps I'm gonna get emotional because -

Yegi:

I got goosebumps like that's very true  I'm we - and it's sad because I think it is   the programming thing as a culture too and because  that's what the media and everything leads us to   right it's like okay this is what we're  focusing on now let's focus on this   and we don't know the underlying  reasons why things move that way -

Kira:

but so here

Yegi:

yeah I think -

Kira:

Sorry here's the practice -

Yegi:

go ahead go ahead

Kira:

that's okay here's because I agree with  you I think that you bring up such a good point   the media is controlling the narrative right so  whatever is the hot topic that's happening right   now that creates a lot of polarization let's keep  that topic going so that we keep the conversation   going and then when things start dying let's hit  something else let's have something else and how I   process through my emotions as a practice  and something that I think would be helpful   is to first detach a little bit from the narrative  detach a little bit from what seems to be going on   and instead go inside and ask yourself one  question why am I hurt by this because that's   that's what this is we're feeling hurt why am  I hurt by this and just journal it just take   yourself to a book and just write whatever comes  up for you this is called emotional purging   but inside of that you're going to get information  about how and why this event is impacting you   in a very specific way so for me the event  that just happened what I discovered when I   went through that process and I took a weekend  I took three days to go through this process   I literally just shut myself down and said I need  my time right now to really think about what this   actually means for me first before we get into  other people's narratives about what it means.

Yegi:

I love that I love that practice  and I think more people need to do it um   what I do is I do that anytime I'm feeling um any  weird emotions which could be you know hurt stress   or any negative emotions I feel and when they  pile up that's when I sit and reflect and really   try to figure out what's going on with myself but  I love the practice of doing that for every event   instead of letting it kind of pile on where you're  like oh my god I'm a mess I need to pay attention   to myself now so um thank you for sharing  that I never thought of it that way.

Kira:

but also there's one anchoring to that point  and the the reason why the practice is important   is because what you may find is that the topical  layer that we applied to why we feel a certain   a certain way may be inaccurate so at first I was  really angry and upset that a ruling could be made   um or that that could take away someone's right to  do something that was what I was initially upset   by what I learned in going through the process  was that that wasn't actually what I was upset by   what I was actually upset by was that  somebody at some level can make a ruling   but have zero infrastructure to assist with  the fallout of that ruling so for me it was   the infrastructure problem which means that I can  take my anger and turn it into passion and purpose   if I can figure out how to find a solution for  that that makes the emotion productive and it also   helps me to understand the layers of the emotion  and what it's actually guiding me to improve.

Yegi:

wow wow honestly I love that I know I I  recognize these things that you're talking about   but I've never heard it or even put it myself for  myself the way you're putting it and it makes so   much sense the way you're breaking it down and  I'm so excited for our listeners to have this   information but wow and because we are um success  or solution oriented right now that you bring this   up when I reflect and look back I'm like wow that  is every time that I've had an issue that I wanted   or overcome for myself that is the way I was  able to do it is find an action that I can take   that would take it or make it a solution of some  sort and that's how I was able to get back to my   happy self or back to where I want to be so  I love I love the way you you work with your   and you work with the your clients for  with these right for the passion projects

Kira:

very much so

Yegi:

okay awesome um before we actually get into  more details about the passion topic can you tell   us um back to business can you tell us your  biggest challenge that you faced when you were   making this transition into following your passion  or getting into business on your of your own?

Kira:

oh man there was a lot of challenges um  I'll be straight up but the very - the number one   I would say was the process of breaking down one  identity to rebuild another so you know this and   this and this I think is something that a lot of  my clients struggle with as well when we're doing   career disruptions or professional disruptions  anytime you're going after a dream or a passion   or something that's really meaningful to you it  takes a significant amount of trust in yourself   before you even get a chance to understand  or know who you are in that in that evolution   right so for me I was in the corporate space  for 18 years and for about a decade of that   I was spent in professional sales and working  for some really big global brands so if I was   at a dinner party or I went out with my friends  and they were like hey Kira what are you doing   and I'd be like oh yeah I'm the region - I'm  the national sales manager for blah blah blah   people don't know all of the details of  what I do but they know what that is to   some extent it makes me relatable to them and I  and we can have a conversation about that. now   in the beginning of the passion center it  was just a vision nothing was tangible so   it was really hard to communicate to other people  or to myself what is this thing right now who am I   right now it was this really awkward in between  like I'm actually I don't have really anything to   put my identity to at this moment in  time and that was super uncomfortable   very very uncomfortable so the forming and the  creation of it I mean and this is another thing   that entrepreneurs should know especially  if you're designing something that maybe is   a little bit newer for the first time or there's  no format or formula that came before it is like   you're making this up as you go and a lot of it  is your own investment and your own understanding   or your own perspective of something that the  world doesn't know yet so you know and and -

Yegi:

and that's what makes  you special and successful

Kira:

eventually but in the beginning it's  hard because you're you only have a vision   right and I think that's what that  was a real challenge for me it was -

Yegi:

and I for my experience too I think  what you're trying to say as well in the   beginning when you have the vision an  idea it is blurry it's a little blurry   you don't have all the details figured  out so it's really hard to run with it

Kira:

and people and people think you're crazy  and they're like okay you'll figure it out along   the way I guess um but but yeah that was that  was challenging layered onto the fact that um   your idea doesn't always come  fully formed you may have a really   nice vision of what it looks like  or what you think it'll look like   but your vision comes through iteration um so and  especially with my business I don't know if it was   the same way for you Yegi but for me it was like  all right I know what this looks like at the end   but I'm like not there so what are  all of these steps that need to happen   in order to make this vision a reality and it's a  lot of testing and figuring out product market fit   and all of that stuff that that was very consuming  in the beginning stages of this business.

Yegi:

yes well my um business that I currently  am in and that's where I'm pretty much making   my money on is the eyelash extensions beauty  business but I feel like this Yegi project   is a whole new business for me but it's I don't  even look at it as a business I've always always   like you said in my intuition and my gut even  as a kid I knew my purpose was to help people   and you see you call it the people's passions but  for me I've always wanted to have centers where I   can help low-income children that don't have the  ability or the mentors or the even the parents   who can lead them to successful situations and and  lifestyles because a lot of that I always found   that is missing in our in our public education  you know nobody even teaches you how to really   manage your money or or I don't know how to be  successful in real life compared to just following   a career path so that has been my passion  forever and I finally was like you know what   I'm just gonna start off with the podcast the  Yegi project and it is called a project too for   myself too because I am in that blurry stage  of figuring out okay what is it actually gonna   be how am I gonna make it to that level where  I can open these centers and really like help   help accomplish like my purpose I know that's my  purpose right so I definitely I definitely think   um I myself and am in that beginning stage  with this specific um passion of mine

Kira:

I absolutely love that and it touches  such a delicate place in my heart because   I was one of those kids that you know  growing up without access and it becomes   extremely challenging and difficult to gain  support to gain access it makes us stronger   in the end no word of a lie like that that happens  but there's an easier path to becoming stronger -

Yegi:

yes and more people can get there right  and like you said too if people are pursuing   their passions and for me too if they're doing  that they're going to be happier and if more   people have the idea even that hey there's   there is help for you you know go seek it  then um I don't know we can accomplish that   world goal of hopefully more and more people being  happy in their day-to-day lives and work life um   yeah so I'm very passionate about that so maybe  you can help me take take my um blurry vision   into more clarity with your system and  I'm so excited to learn more about it

Kira:

my gosh girl I would love to that's what  I do all day long with my own clients and I just   want to before I get into anything about that  stuff I just want to say this what you just said   about the world or people getting out  there and doing the things that they love   and it makes up for a whole bunch of obviously  life satisfaction and job satisfaction   but it does even more than that a lot of  the studies that we've been putting together   is around something we term as passion health  and I really want to get this message across to   your audience to to wider and wider audiences but  passion isn't just a platitude we use it a lot as   a platitude in society but passion actually  equates to health not only mental health   social health but also physical and biological  health because we're all one system and when you   have higher levels of emotions that are pouring  through your bodies it creates what we call tonic   chemicals meaning medicine for your body when you  have more of the harsher emotions that are not   processed or traumatic or painful they produce  toxic chemicals which are very bad for the body   I had to go through a whole bunch of stuff in  order to get to this knowledge right now so it's -

Yegi:

oh yes honestly I've I've done a lot  of reading so what you're saying makes a   lot of sense and it's not really easily  accessible you have to do research to really   kind of get that concept down but the gist of it  is that if you're happier overall I'll just keep   it simple with that word if you're happier  overall then you are going to be healthier

Kira:

very much so and there's um there's  actually if anyone wants to read up more on this   um and you aren't familiar with blue zones then  I would say that's your first place to check this   out that's where I started to put the pieces  together and I started my research there but   they are pockets of people in the world that lives  to be centenarians so over 100 years old and close   to perfect health but not just individuals  on average their communities live in this way   so and they're spread out there's about five  of them um internationally but a lot of their   philosophies about life and how they move through  life the consistency is all there and what is   learned from doing the research on these types of  people is that only twenty percent of our diseases   come from genetics eighty percent is lifestyle  eighty percent is lifestyle so a lot of these   people are living to be that age so they're  getting biologically rewarded for a behavior   we're getting biologically penalized for  the opposite behavior so when you look at   how passion plays into that story it's all about  really getting to understand what nurtures and   creates environments where you can thrive and  we can thrive that creates health um and so I   just got really fueled by these conversations  or these types of conversations because -

Yegi:

I do too I love it so much so  excited right now I find these topics   so interesting it's like whoa you know  it's not only medicine or I don't know it's   like it's like a deeper um secret that we don't  know and like you said there are these pockets   of communities that are living this way and hey  maybe we can learn one or two things from them.So   let's talk about the passion center so what  um tell me a little bit more in detail of   what you do so we've talked about passion  why it's important um and why it's such a   kind of a new way of looking at career I want  to say um how does somebody I guess the a lot of   questions that my listeners I know they're gonna  have or even that I have is like okay my passion   I'm not good at it right I'm passionate  let's say I'm very passionate about   singing but I suck at thinking what do I do  how do I you know how do I kind of listen to   my heart but also make money um or get to  the place of making money with my passion

Kira:

so this is a conversation that comes  up a lot and I'm so glad you asked it because   really what has happened based on the research  that I've done is that the general public has   a misinformed view of what passion is and how it  works so when we see an end product we assume that   the end product happened by you know we basically  create a formula right we create a formula where   it's like one plus one equals purple but that's  not and that's not how anything works we don't   when we say the words like let me find my passion  or I found my passion and we link it to something   else it has nothing to do with that thing so me  being passionate about singing has nothing to do   about singing it has nothing to do about singing  passion is about something different it's about   what you have identified as being meaningful  so passion and simple formula is meaning times   investment it's finding the things that are  meaningful to you and it's investing in those   things over time that help you to achieve the  neural chemicals that are responsible for passion   now when we think about somebody who's passionate  about singing the very first place I want to go   with someone like that is I want to really get  under there and ask them a few questions why are   they passionate about singing what does singing  represent in their world how did they realize   that they were passionate about singing I want  to get to know them at a deeper level because   by understanding what their coordinates are I can  orient them to different things that are going   to be expressive of their passion no matter  what so it's not simplified in the sense of   of you know um you know my passion is linked  to a thing and also we we have to remember   that we live in a very capitalistic  society and this is an entrepreneurship   podcast so we're constantly trying  to see how do I marry my passion   with my with something to do so that I can make  money cool I'm gonna get to that but before I   get to that we have to know that passion came  before capitalism so our bodies work differently -

Yegi:

you tell us!

Kira:

so our bodies work very differently  and they were engineered very differently   than our capitalist minds project so what  we have to do is how do we intersect and   the way to do that actually it's seen  through um have you ever heard of Ikigai?

Yegi:

no I haven't

Kira:

no? okay so it's a model that  came out of a blue zone in okinawa japan   and ikigai stands for my reason for being and they  kind of have simplified this idea of marrying all   of these different concepts in order for us to  feel more connected to the things that we do   and feel more passionate purpose so it's what  you love what you're good at what the world   needs and what you can get paid for and it's the  marrying of those four intersections that actually   get you into that sweet spot that we're  all looking for we're all looking for it.

Yegi:

yeah

Kira:

but you have to start with the end in mind  so it's not so much about you know being married   to this thing and having an identity that  attaches you to that thing that's not going   to help your passion score go up that's only  going to frustrate you. what is going to help   your passion score grow- go up is to really  identify your inner things for why so we have   some tools at the passion center that I work with  my clients for I don't at the beginning it's never   a conversation about what your business idea is  that's that comes way later the first thing is   what is your internal architecture what makes  you uniquely qualified to solve a certain problem   or to do a certain thing let's look there and  let's actually get under your hood a little bit   look at your mechanics and figure out how do  those integrate with what's happening in the   world how to create relevancy in the world  and if you can create relevancy in the world   through your unique value monetization  is a net result of that like that's   these are outputs what we what we need to identify  is your inputs and once we understand what your   inputs are the outputs are no-brainers they  will come you know so it's it's flipping the   conversation a little bit so that we can see  this in a way that works and models to reality   and if we see it in a way that works in models to  reality then we can have better results. until we   do that we'll go around in circles and people  will have a really hard time understanding how   to do this thing that really doesn't work out  because again it's one plus one equals purple.

Yegi:

yeah and honestly I've worked with a lot  of people too I'm very passionate about the like   this topic as well and I've done some research  for myself and working with a lot of people even   close friends what you're saying it's so on  point but the way you explain it and the way   you're breaking it down I can already envision  how you work with your clients I'm like wow   I love her um but at the same time I have  a question for you that it got um uh it's   like a perfect place to ask this  question while we're talking about it   but what kind of change do you typically see  in your clients when you're working with them   and what is like that most um um surprising  aha moment for them when they work with you?

Kira:

oh okay so in order to answer this question  I do need to break down what I do because I don't   just do one thing um these are very layered um  transformation human transformation is a very   layered process and it really depends on goals  um so I have a passion based incubator that   does the whole thing through and through  and then what I also have are ways in which   people can take certain things based on where  they're at right not where I want them to be at   so to make this really simple there's about  five different programs and courses that we   have here at the passion centre the first one  that I recommend everybody do before they even   start touching any of the other programs or  processes is a program called unblocked and   what we do inside of the journey of unblocked  is we actually help you to confront your pain   so that we can remove them so that you  can actually have a better understanding   and chance at seeing yourself clearly without  any kind of negative bias getting in the way   because that's the number one thing that's going  to block us from moving down with our passion   later on so we better get that at the front end so  that we don't have to deal with that on the phone.

Yegi:

yeah get rid of the roadblock

Kira:

get rid of it just like let us know  what it is let's see it front and center so   that we can dismiss it once we get there then  we move into your discover your passion drivers   um which is all about helping you to understand  what your internal layers are so out of those   two products what clients usually come out with in  the first unblock program is this feeling of just   lightness like all of the weight on their  shoulders have been removed from them and   they can now clearly see the path forward  so that's really cool and that's always -   the second one is discover your passion drivers  and this is a really special one for me because   this was the very first program I ever created  when I was on my path and this is the one that   people get the most just brain explosions out  of and it's getting to what I call their core   four passion drivers once you understand what  your core four passion drivers are so the things   that activate help you activate your passion that  means that you can do you can become your own   engineer around what you can put yourself  into that's going to give you all the feels   and this helps people to take away the noise  right so remove the noise remove all of the   ideas that don't align and only stick with the  ones that do and that gives you your best chance   of feeling and experiencing and expressing your  unique you so that's a really cool experience that   people get to. but my other programs they're all  about business building so I've had people that   have literally moved from one career and stepped  into the space of entrepreneurship using their   passion drivers and they've scaled and excelled in  their business quit their jobs and completely had   things in the marketplace that they've built from  I had one person who was a real estate investor   for many years she was an entrepreneur who started  to completely become dispassionate about what she   was doing and when we first met we met in france  and she said you know Kira I just want to be a   speaker like I feel like there's a story I have  inside of me and I said well let's do it so we   can start there and eight months later she moved  from atlanta, georgia to spain this was pre-covid   and she she did that with her daughter she was  there for a year wrote a book started speaking on   stages and completely transformed her career and  her life based on the work that we did together   another person who was in sales um is now a  huge you know media icon that has gone out   and really impressed upon the world her vision  and her voice so the confidence that happens   as a result of it the clarity that happens the  vision that happens and that manifests inside   of the businesses that are created that we do so  yeah yeah I mean I could talk about it all day.

Yegi:

I love that and there is so much need for  your work um like I said currently I feel like I'm   going through some sort of a transition as well  or just adding on to my pile so whatever you're   speaking of I know personally a lot of people  that go through the same thing too they're just   kind of stuck in limbo with what they want to  do what they're doing but their fears or their   own clear paths so I really really admire the work  that you're doing because I know it it it must be   helping so many people and I kind of can't wait to  personally experience that with you so I'm gonna   make sure after the podcast I reach out to you to  be like help me I think I need some help right now

Kira:

It would be my honor please do that  I would love to talk to you about this more

Yegi:

but yes and that's another thing too like  I feel like um I love where I am with my life but   I'm all looking to grow too and that's why I also  started the Yegi project because what I realized   is that happiness is not just a state you know  you're not just going to be happy and you're fine   happiness is constantly being in that evolving  state with yourself to keep achieving that you   know fully fulfilled happy life so that's why  I'm like you know I always wanted to do a podcast   but the Yegi project it has to be called a  project because it's I'm never going to be   just in that warm place where I'm happy with it  I'm always going to want to learn more do more   to grow like with the people around me so I'm  excited to have Kira to help us with that process.

Kira:

I just wanted to commend you on that because  I feel like that is a success mindset. there is   no person on this planet that I have seen that  has reached that level of the pinnacle of success   that feels like they got it all.  they're always watching further   and further and further and learning more  and I think that's the richness of life.   when we put a pause button on that our bodies  respond in negative ways our bodies wants to   be challenged and wants to learn so give  it what it wants I love that for you.

Yegi:

yes exactly and it doesn't mean  it doesn't mean that you're not happy   with yourself or your your job or career  or whatever it is it just means that you   want to continue fulfilling that human nature  of wanting more. one thing that um the the the   phrase I like to always say is that we always  have to accept and be happy with where we're   at and work on accomplishing more or where we want  to go because unless we are happy in our currency   we're not going to be able to have  that success in where we want to go.

Kira:

girl you're giving me all the  feels I am so aligned with your message.

Yegi:

well I want to pick your brain a little  bit more I have a few more questions for you   I love talking to you you're very um uh  you're very passionate about what we're   talking about as well and I could feel that in  your energy and I'm kind of big on that too so   it's it's a pleasure having you. so before we  let you go our last question to you would be   is um we spoke about being you  louder when you're trying to pursue   um your passion or you're trying to be successful  in what you're doing but a lot of times people do   fear kind of putting themselves or really  like putting all of them out there what   what last word of encouragement and advice  would you give to to those people out there?

Kira:

so fear is an interesting thing that we  battle through and it's helpful if we understand   why we're scared right if we understand why  we're scared then we can create little antidotes   to move past it and it's very personalized  um so I I don't love uh creating just kind of   standardized pathways however the one thing about  fear that we should always know is that our brain   is what's called a predictability machine so  what it likes in order to keep safe or feel safe   is to know and have experience with something in  order to validate itself or or allow it to feel   safe enough to like move into step with whatever  whatever it is your goals your visions or your   dreams are so there's a concept that I use um  called micro dosing change right so the brain   doesn't know what it doesn't know it's your job  to teach it and you teach it by giving it little   tiny steps that you go towards that create safety  around the step you're taking so for example um   you know I had an author well previously wasn't  an author was an author after we were finished   together but in the beginning they were terrified  I mean they had so many things that they wanted   to say and so many things that they wanted to  write in but they were afraid of judgment and   how people would think of them and all of the  layers it's all there it's all real stuff they   had to work through so in the beginning it was  just a matter of writing that was it we didn't we   we didn't go all the way down we didn't talk about  publishing we didn't talk about any of that stuff   at first we just needed to make the brain feel  safe and start enjoying the process of just   writing right and then maybe putting it somewhere  like a platform right but these baby steps   like they may sound inefficient but they are the  most efficient way of breaking through your blocks   in order for you to move forward and proceed  with the things that you're scared of doing   and the reason for that is if you don't do it that  way then a couple of things start happening. we   start maybe procrastinating we start avoiding  we start self-sabotaging and all of that stuff   will get in your way way more and will be least  efficient on your path and on your journey to   getting that out there so I would say that is  one solution to a problem. however this fear is   very very connected to your own personal makeup  your background your experience your nuances   so getting an understanding again of your internal  landscape to understand where it's actually coming   from then we can have a personalized  customized way of helping you navigate   your own fear in a healthy way that gets you  through it and again everything's about creating   safety for your neurology. if your neurology  doesn't feel safe it's just not going to   make it very easy for you to do the things  you want to do that's where fear comes in.

Yegi:

yes and that's how humans are  built right we're built to survive   so whenever whenever we get thrown  on a big challenge we kind of   go on to survival mode instead of really like  trying to take it step by step and progressing   so um yes very very very good advice again from  my own research and knowledge too baby steps is   always the way. even recently we've talked about  building habits and it goes over the same concept   and I think it just really can be applied to  habits slash small actions that you can take   in order to build success but Kira I know you have  to go thank you also so much for your time it was   such a pleasure to speak with you um hopefully we  can connect then chat more in the future, but so I   do want to let you guys know before we let her go  we are going to connect and chat back with her on  

july 20th and that's 12:

30 p.m pacific time and  3:30 pm eastern time and we're gonna talk about   passion so it's good it's get curious  about passion conversation with Kira day   and we'll be on her platform um we'll link the  information and details below so make sure you   check it out there's so much knowledge and so  much that we can learn by just even listening   to her speak so it was a pleasure to have you  and I look forward to speaking with you soon.

Kira:

have an amazing amazing day. thank you  so much it was such a pleasure being here I   love what your energy I love what you're up to  keep doing that strong have a great one guys!

The Yegi Project Outro:

Thank you for  listening. Please rate and review this   podcast. Follow and engage with us  on social media under @theyegiproject   and if you’re interested in being a  guest, email info@theyegiproject.com   and don’t forget to subscribe so you  don’t miss out on any future episodes.