The Yegi Project
The Yegi Project
How to Turn Your Passion into a Business w/ Kira Day + Yegi's Passion & Plan for the Future
In this episode, we talk to Kira Day, the founder and CEO of The Passion Centre about the science of passion. We go over how burning out twice in the corporate world and health struggles lead her to create the Passion Based™ method and start The Passion Centre. Kira breaks down how passion can affect your health in many ways and how her methods can help you in business and in life.
Test Your Passion Based™ Health: https://thepassioncentre.com/passion-health-test/
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Website: https://thepassioncentre.com
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Disclaimer: The information provided in this episode does not constitute business, legal, or accounting advice, and is designed to provide general information relating to business and commerce. The Yegi Project’s content, information, products and services are not a substitute for obtaining the advice of a competent professional. Any advice given for personal development is not meant to substitute therapy, psychiatry or diagnose listeners.
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Hey beauty lovers and fellow entrepreneurs. I'm Yegi, the owner and founder of Yegi Beauty. Within five years of being my own boss, I was able to grow Yegi Beauty into a multi-million dollar company. This podcast is where I share what it takes to be a successful entrepreneur in the beauty industry.
Yegi:hello hello hello welcome back to the Yegi project today we have Kira with us from the passion centre and the passion-based method founder we are so excited to have her because we're gonna talk about how we can make money or be successful while pursuing our passion now she's been yes she's been um in the industry for about 18 years right and she has a vast background of psychology now how the human behavior works and all of that and she's applied it to her own business to help other young entrepreneurs actually follow their passions but yet be successful and make money with it so we're excited to speak about this because I am very close to this topic and I've always if anybody has ever asked me okay what's one thing you would change in the world because I love asking that to my um guests it actually would be for people to do what they love because I do believe if people do what they love they're going to be much happier they're going to give out a lot more positive energy in the world and it just goes around in circles and we pass that on so if every single person ideally was going to be doing what they love I really think this world would be a much better and happier place but with that said let me give the floor to Kira let her tell us a little bit about her and her story before we get to interview her and pick her brain a little bit.
Kira:Thank you so much Yegi and thank you so much for having me here I think what you're doing is fantastic so I'm so glad to be part of this and obviously to have the passion conversation so a little bit about me I was in the corporate space for 18 years and towards the end of that trajectory my body broke twice the second time -
Yegi:Oh no!
Kira:yeah you know bodies do this but -
Yegi:they do they do
Kira:the first time um it sounds really horrible to say but I was almost annoyed by it I was just like why are we doing this I have so many things to do gotta get on got the you know pages of to-do lists to get out there --
Yegi:yes but our bodies know when to stop us
Kira:Right? that's exactly my experience and I wasn't listening I was not listening the first time so it got better we got better I got better and I entered into another rat race um and that so again I'm climbing this corporate ladder and there was a lot of great things I was involved in a lot of great projects um but I wasn't aligned to really what my passion was I thought I was what was happening in that moment was I was aligned to my to my ambition not my passion they're very different things I know that now did not know that back then.
Yegi:Yeah that's hard to know even even for me when I initially think about I'm like wait what's my ambition what's my passion you know unless you know when somebody makes you aware you just don't know so that is why I'm excited to have this conversation.
Kira:thank you and that's exciting that's that's exciting because that's why I love having these conversations I think that we assume we should just know things um about ourselves about our bodies about our inner worlds but you're right we can only be aware of what we are aware of and that's why Dr. Tasha Eurich in a recent study showed that 95 of people think we're self-aware but really only 10 to 15 of people really are and it's because we can't disassociate our experience and create just like create better language or understand our experience without actually journeying through it and creating distinctions for ourselves so in that time period um now I know all of this now because this is the work I do but I didn't know any of this back then I was just following society's understanding of what success looked like and to me that was to be financially free that was my objective so -
Yegi:and I think that's a lot of what most people think about initially when they think about success it's the money aspect of it because they think once they have the money part of it then they can live the life they want to live
Kira:right
Yegi:but people don't realize that that's not it that's not that's not mainly what's success means.
Kira:no you're absolutely right there's actually um a concept that I've been really digging into based on this experience and it's called the linear success model and a lot of our culture is based around it and we're trained from education right like you do a certain set of things because you're taught a certain set of things and you'll get a certain set of things so if I learn what you're teaching me really well and I do it in a way that satisfies you and satisfies the standard I get high grades and the higher grades I get the more advancement I get right and I graduate and we're praised for that and then we enter the work world and it's the same thing right so we work really hard and then I get a promotion which makes me you know get access to more money uh more responsibility and I keep moving that up and that's the linear success model but it's a broken model because that's actually not how we grow um we grow in a mosaic way and I'll talk about that a little bit later if you want me to but right now it's like that was the that was the cycle I was in I was in that linear success model always going after the next thing so when I -
Yegi:And not stopping to reflect and realize wait what am I doing
Kira:Girl I was too busy to stop and reflect like there was so much that was going on um and I mean it's an exciting time too because it's around that time where I bought my first place and you know I was getting married so there's all of these different aspects of my life that was being activated and at the same time I was working for an organization that was it was a top fortune 15 um and under and it was highly performance driven so a lot of my self-worth a lot of who I was was tied into my achievements and that's the trap right so when my body -
Yegi:what made you realize or break out of that cycle?
Kira:the second time my body broke
Yegi:oh my goodness you want to share a little bit more about that experience?
Kira:yeah for sure so what ended up happening for me at first is um well it's kind of multifaceted it started with just having a sense that where I was wasn't working for me that was the sense I didn't want to listen to it because I would -
Yegi:keep on just pushing it off pushing it off like no no it's okay it's gonna be fine just keep pushing
Kira:just keep pushing through right like avoidance pure avoidance and also I mean I had worked bloody hard to get to where I was so nobody wants to completely disrupt that investment so so it was it was a challenge and I could feel the challenge but the more I didn't listen to it the more my body started to change so -
Yegi:It started resenting you for not listening to it -
Kira:It was like the alarm bells right it's like what you're not listening to me let me just talk to you a little louder let me just talk to you a little louder right and then eventually my body was like you know what I'm done you can keep being stubborn and not listening to me and you can keep traveling on your jolly way but this is where my train stops and that experience was really scary because I developed a lot of autoimmune challenges I refuse to call them diseases and inside of that inside of that experience it it really humbled me it made me realize that maybe I was focusing on the wrong things I went on an inward journey and for years after that I spent I can't even tell you how much I spent and I live in canada which means there's paid health care here and I spent way more than free to actually figure out what was going on with my body and at the end of it I mean this is a very very long story but at the end of it what I realized was that I had alignment issues I didn't have health issues the health was a consequence of me functioning outside of who I really was and -
Yegi:I really believe that I really really do believe that I do think our bodies and our physical selves do end up catching up with whatever is not right in our minds or in our passion in this case but wow that is that is one story to you know make sure we learn from and pay attention to ourselves before our body fully breaks on us right and I think that's a great reminder for our listeners to pause and reflect and I do um I did go through a similar thing in the past and what I started doing is actually now monthly I have a reminder on my calendar and I it just goes off and sometimes I'm bad at it I'll skip it and do it another time but I try to monthly have to grab my journal and sit in a corner and be like okay nobody talks to me I'm gonna sit down and reflect and see where I'm with my life with myself like is this where I want to be or what adjustments do I need to make in order for me to again fully be happy and content with my current self right we do change.
Kira:that's an amazing practice and it's an amazing discipline because I think what that whole experience taught me was how to have a better relationship with me how to start dating myself how to start understanding who I was I was so focused on these external things but at the end of the day they don't matter if my body is breaking down and I know that this may sound very simple like it's something we should just know but we don't just know that
Yegi:no we don't.
Kira:tons of different internal influences and external influences that are constantly shaping us and the decisions that we make so -
Yegi:it is and it's hard not to listen to our external influences or even not the environment the people we're in social media like it's really really hard to kind of shut all that off and be like okay no what do I want.
Kira:I'm with that all day long now all day long
Yegi:good I love that I love it so much and I'm glad we're having this conversation to make more people aware to be I guess more self-aware because although half of like what were the percentages you said like 80?
Kira:95% of us
Yegi:95% of people think they are self-aware but really we're not
Kira:really we're not
Yegi:so um one question um since we're getting to know you what is one thing that most people um in your community community might not know about you?
Kira:I'm an open book like I say things that maybe I shouldn't say most of the time but I would say um what's one thing people don't know about me I okay so this might be something that people don't know about me so when I first started this journey I was about 13 years old and I was I totally rejected myself for like 20 years after but let's that's another story for another day and at 13 years old I had this vision for society and I wanted to build at the time what was called centers for the soul because what I was seeing in my experience at the time was - it's ironic because I ended up becoming the person that I was seeing and not wanting to be.
Yegi:hey maybe that's your main pa- that's your purpose you know you're fulfilling it and you had a little hunch at 13 years old.
Kira:A little hunch, it's amazing what we know when we're younger that's all I gotta say so at 13 I was looking at the world and I was like you know what we need centers where people can just come inside of community and discover themselves and really get to know who they are again at the at the real level at the core level because I was at the time experiencing so much pain from people that were in pain and I was like what does it look like if we just had an infrastructure that can help us to heal in a more effective and efficient way so that we can function from a place of healing versus a place of pain and it I had a very spiritual overtone to that when I was younger but I grew up in a really religious family who didn't approve of my spiritual meanderings so they had a lot of things to say about how this wouldn't work and it would be very unsuccessful and I had to go down a certain path um so it's so fascinating -
Yegi:it just makes you stronger right it does and it also shows you and shapes you how to start listening to yourself um because you always know at the end of the day like the saying in this world is so true you know everything you really do it's just a matter of getting back and remembering what you knew in the beginning. so that brings up an interesting question so um talking about like you know what you know or you what you need to know what's a good practice that you can share for like our our listeners and for myself too how do you like how do you pay attention to that part of you to know and follow that intuition I think it's also kind of intuition right um that we're speaking of so what is your personal best practice on your like day-to-day work or interactions with people to really pay attention to that part of yourself instead of letting the outside world kind of influence you or us?
Kira:first of all I couldn't ask a better question I think that that's the question that we should be asking a lot more of from everyone from each other as well.
Yegi:Oh I like it!
Kira:I really do because I think that everyone has their practice and if we're sharing more of our practices we all can collaborate in this experience and get to know ourselves better but for me I've been playing around with the last four years of passion so I do a lot of studies on passion what it is what it isn't how to distinguish it how to discover it what that journey looks like and what I've determined from a lot of information that I've come across is that culturally we are emotionally illiterate and what do I mean by that?
Yegi:we are we are we've been getting better over time but overall I I totally agree with that we are emotionally illiterate even in only in this past few years people started talking about therapy or self-help and all of that so we have a long way to go.
Kira:We have a long way to go but it starts young and it starts with our systems so for example emotions are our very first language that we learn our verbal language is the second language that we learn and what happens um in that time period between 0 to 12 months before we're able to actually verbalize and speak is we're picking up each other's emotions and we're communicating through life inside of our emotions but because we're emotionally illiterate you like the majority of us had parents who couldn't understand our emotional language and they couldn't give us emotional language so here we are trying to form an emotional alphabet but we're missing letters so that when we we've never been taught so when we grow up and we and we move into adulthood we're missing foundational letters in our emotional alphabet such that we can't form proper words with it we can't form proper sentences and we can't communicate back and forth so the whole practice that I've been really um internalizing over the past four years is how to get more emotionally uh literate how to start understanding the information through my emotions because -
Yegi:yeah that's very interesting I never thought about it that way
Kira:the more I can get the information from my emotions the more I dig deeper into understanding and having a better relationship with myself how to really understand how to fulfill my own emotional needs and how to ensure that no one is crushing my emotional needs or things are crushing my emotional needs.
Yegi:so can you give us an example can you give us an example of that because it makes sense to me um as like not a theory but it makes sense to me as you're speaking about it but how would I use that in practice can you give an example?
Kira:I'd love to so let's use the example of this is going to be a big one but you know in the states we had something really massive just happen that hit a lot of people and that's going to impact and affect a lot of people for a very long time and so what you're seeing right now is a lot of reaction which is fair we need to have reaction inside of that reaction we need to investigate deeper into why we're reacting the way that we're doing and what we're being trained to do right now we saw it through covid for the past three years is we'll get hit with something we'll react to it and then something else will come along and we'll move to that and react to that and then something else will come around and we'll move to that and react to that without ever truly processing and understanding the first event and I'm seeing it this time and it's gonna give me goosebumps I'm gonna get emotional because -
Yegi:I got goosebumps like that's very true I'm we - and it's sad because I think it is the programming thing as a culture too and because that's what the media and everything leads us to right it's like okay this is what we're focusing on now let's focus on this and we don't know the underlying reasons why things move that way -
Kira:but so here
Yegi:yeah I think -
Kira:Sorry here's the practice -
Yegi:go ahead go ahead
Kira:that's okay here's because I agree with you I think that you bring up such a good point the media is controlling the narrative right so whatever is the hot topic that's happening right now that creates a lot of polarization let's keep that topic going so that we keep the conversation going and then when things start dying let's hit something else let's have something else and how I process through my emotions as a practice and something that I think would be helpful is to first detach a little bit from the narrative detach a little bit from what seems to be going on and instead go inside and ask yourself one question why am I hurt by this because that's that's what this is we're feeling hurt why am I hurt by this and just journal it just take yourself to a book and just write whatever comes up for you this is called emotional purging but inside of that you're going to get information about how and why this event is impacting you in a very specific way so for me the event that just happened what I discovered when I went through that process and I took a weekend I took three days to go through this process I literally just shut myself down and said I need my time right now to really think about what this actually means for me first before we get into other people's narratives about what it means.
Yegi:I love that I love that practice and I think more people need to do it um what I do is I do that anytime I'm feeling um any weird emotions which could be you know hurt stress or any negative emotions I feel and when they pile up that's when I sit and reflect and really try to figure out what's going on with myself but I love the practice of doing that for every event instead of letting it kind of pile on where you're like oh my god I'm a mess I need to pay attention to myself now so um thank you for sharing that I never thought of it that way.
Kira:but also there's one anchoring to that point and the the reason why the practice is important is because what you may find is that the topical layer that we applied to why we feel a certain a certain way may be inaccurate so at first I was really angry and upset that a ruling could be made um or that that could take away someone's right to do something that was what I was initially upset by what I learned in going through the process was that that wasn't actually what I was upset by what I was actually upset by was that somebody at some level can make a ruling but have zero infrastructure to assist with the fallout of that ruling so for me it was the infrastructure problem which means that I can take my anger and turn it into passion and purpose if I can figure out how to find a solution for that that makes the emotion productive and it also helps me to understand the layers of the emotion and what it's actually guiding me to improve.
Yegi:wow wow honestly I love that I know I I recognize these things that you're talking about but I've never heard it or even put it myself for myself the way you're putting it and it makes so much sense the way you're breaking it down and I'm so excited for our listeners to have this information but wow and because we are um success or solution oriented right now that you bring this up when I reflect and look back I'm like wow that is every time that I've had an issue that I wanted or overcome for myself that is the way I was able to do it is find an action that I can take that would take it or make it a solution of some sort and that's how I was able to get back to my happy self or back to where I want to be so I love I love the way you you work with your and you work with the your clients for with these right for the passion projects
Kira:very much so
Yegi:okay awesome um before we actually get into more details about the passion topic can you tell us um back to business can you tell us your biggest challenge that you faced when you were making this transition into following your passion or getting into business on your of your own?
Kira:oh man there was a lot of challenges um I'll be straight up but the very - the number one I would say was the process of breaking down one identity to rebuild another so you know this and this and this I think is something that a lot of my clients struggle with as well when we're doing career disruptions or professional disruptions anytime you're going after a dream or a passion or something that's really meaningful to you it takes a significant amount of trust in yourself before you even get a chance to understand or know who you are in that in that evolution right so for me I was in the corporate space for 18 years and for about a decade of that I was spent in professional sales and working for some really big global brands so if I was at a dinner party or I went out with my friends and they were like hey Kira what are you doing and I'd be like oh yeah I'm the region - I'm the national sales manager for blah blah blah people don't know all of the details of what I do but they know what that is to some extent it makes me relatable to them and I and we can have a conversation about that. now in the beginning of the passion center it was just a vision nothing was tangible so it was really hard to communicate to other people or to myself what is this thing right now who am I right now it was this really awkward in between like I'm actually I don't have really anything to put my identity to at this moment in time and that was super uncomfortable very very uncomfortable so the forming and the creation of it I mean and this is another thing that entrepreneurs should know especially if you're designing something that maybe is a little bit newer for the first time or there's no format or formula that came before it is like you're making this up as you go and a lot of it is your own investment and your own understanding or your own perspective of something that the world doesn't know yet so you know and and -
Yegi:and that's what makes you special and successful
Kira:eventually but in the beginning it's hard because you're you only have a vision right and I think that's what that was a real challenge for me it was -
Yegi:and I for my experience too I think what you're trying to say as well in the beginning when you have the vision an idea it is blurry it's a little blurry you don't have all the details figured out so it's really hard to run with it
Kira:and people and people think you're crazy and they're like okay you'll figure it out along the way I guess um but but yeah that was that was challenging layered onto the fact that um your idea doesn't always come fully formed you may have a really nice vision of what it looks like or what you think it'll look like but your vision comes through iteration um so and especially with my business I don't know if it was the same way for you Yegi but for me it was like all right I know what this looks like at the end but I'm like not there so what are all of these steps that need to happen in order to make this vision a reality and it's a lot of testing and figuring out product market fit and all of that stuff that that was very consuming in the beginning stages of this business.
Yegi:yes well my um business that I currently am in and that's where I'm pretty much making my money on is the eyelash extensions beauty business but I feel like this Yegi project is a whole new business for me but it's I don't even look at it as a business I've always always like you said in my intuition and my gut even as a kid I knew my purpose was to help people and you see you call it the people's passions but for me I've always wanted to have centers where I can help low-income children that don't have the ability or the mentors or the even the parents who can lead them to successful situations and and lifestyles because a lot of that I always found that is missing in our in our public education you know nobody even teaches you how to really manage your money or or I don't know how to be successful in real life compared to just following a career path so that has been my passion forever and I finally was like you know what I'm just gonna start off with the podcast the Yegi project and it is called a project too for myself too because I am in that blurry stage of figuring out okay what is it actually gonna be how am I gonna make it to that level where I can open these centers and really like help help accomplish like my purpose I know that's my purpose right so I definitely I definitely think um I myself and am in that beginning stage with this specific um passion of mine
Kira:I absolutely love that and it touches such a delicate place in my heart because I was one of those kids that you know growing up without access and it becomes extremely challenging and difficult to gain support to gain access it makes us stronger in the end no word of a lie like that that happens but there's an easier path to becoming stronger -
Yegi:yes and more people can get there right and like you said too if people are pursuing their passions and for me too if they're doing that they're going to be happier and if more people have the idea even that hey there's there is help for you you know go seek it then um I don't know we can accomplish that world goal of hopefully more and more people being happy in their day-to-day lives and work life um yeah so I'm very passionate about that so maybe you can help me take take my um blurry vision into more clarity with your system and I'm so excited to learn more about it
Kira:my gosh girl I would love to that's what I do all day long with my own clients and I just want to before I get into anything about that stuff I just want to say this what you just said about the world or people getting out there and doing the things that they love and it makes up for a whole bunch of obviously life satisfaction and job satisfaction but it does even more than that a lot of the studies that we've been putting together is around something we term as passion health and I really want to get this message across to your audience to to wider and wider audiences but passion isn't just a platitude we use it a lot as a platitude in society but passion actually equates to health not only mental health social health but also physical and biological health because we're all one system and when you have higher levels of emotions that are pouring through your bodies it creates what we call tonic chemicals meaning medicine for your body when you have more of the harsher emotions that are not processed or traumatic or painful they produce toxic chemicals which are very bad for the body I had to go through a whole bunch of stuff in order to get to this knowledge right now so it's -
Yegi:oh yes honestly I've I've done a lot of reading so what you're saying makes a lot of sense and it's not really easily accessible you have to do research to really kind of get that concept down but the gist of it is that if you're happier overall I'll just keep it simple with that word if you're happier overall then you are going to be healthier
Kira:very much so and there's um there's actually if anyone wants to read up more on this um and you aren't familiar with blue zones then I would say that's your first place to check this out that's where I started to put the pieces together and I started my research there but they are pockets of people in the world that lives to be centenarians so over 100 years old and close to perfect health but not just individuals on average their communities live in this way so and they're spread out there's about five of them um internationally but a lot of their philosophies about life and how they move through life the consistency is all there and what is learned from doing the research on these types of people is that only twenty percent of our diseases come from genetics eighty percent is lifestyle eighty percent is lifestyle so a lot of these people are living to be that age so they're getting biologically rewarded for a behavior we're getting biologically penalized for the opposite behavior so when you look at how passion plays into that story it's all about really getting to understand what nurtures and creates environments where you can thrive and we can thrive that creates health um and so I just got really fueled by these conversations or these types of conversations because -
Yegi:I do too I love it so much so excited right now I find these topics so interesting it's like whoa you know it's not only medicine or I don't know it's like it's like a deeper um secret that we don't know and like you said there are these pockets of communities that are living this way and hey maybe we can learn one or two things from them.So let's talk about the passion center so what um tell me a little bit more in detail of what you do so we've talked about passion why it's important um and why it's such a kind of a new way of looking at career I want to say um how does somebody I guess the a lot of questions that my listeners I know they're gonna have or even that I have is like okay my passion I'm not good at it right I'm passionate let's say I'm very passionate about singing but I suck at thinking what do I do how do I you know how do I kind of listen to my heart but also make money um or get to the place of making money with my passion
Kira:so this is a conversation that comes up a lot and I'm so glad you asked it because really what has happened based on the research that I've done is that the general public has a misinformed view of what passion is and how it works so when we see an end product we assume that the end product happened by you know we basically create a formula right we create a formula where it's like one plus one equals purple but that's not and that's not how anything works we don't when we say the words like let me find my passion or I found my passion and we link it to something else it has nothing to do with that thing so me being passionate about singing has nothing to do about singing it has nothing to do about singing passion is about something different it's about what you have identified as being meaningful so passion and simple formula is meaning times investment it's finding the things that are meaningful to you and it's investing in those things over time that help you to achieve the neural chemicals that are responsible for passion now when we think about somebody who's passionate about singing the very first place I want to go with someone like that is I want to really get under there and ask them a few questions why are they passionate about singing what does singing represent in their world how did they realize that they were passionate about singing I want to get to know them at a deeper level because by understanding what their coordinates are I can orient them to different things that are going to be expressive of their passion no matter what so it's not simplified in the sense of of you know um you know my passion is linked to a thing and also we we have to remember that we live in a very capitalistic society and this is an entrepreneurship podcast so we're constantly trying to see how do I marry my passion with my with something to do so that I can make money cool I'm gonna get to that but before I get to that we have to know that passion came before capitalism so our bodies work differently -
Yegi:you tell us!
Kira:so our bodies work very differently and they were engineered very differently than our capitalist minds project so what we have to do is how do we intersect and the way to do that actually it's seen through um have you ever heard of Ikigai?
Yegi:no I haven't
Kira:no? okay so it's a model that came out of a blue zone in okinawa japan and ikigai stands for my reason for being and they kind of have simplified this idea of marrying all of these different concepts in order for us to feel more connected to the things that we do and feel more passionate purpose so it's what you love what you're good at what the world needs and what you can get paid for and it's the marrying of those four intersections that actually get you into that sweet spot that we're all looking for we're all looking for it.
Yegi:yeah
Kira:but you have to start with the end in mind so it's not so much about you know being married to this thing and having an identity that attaches you to that thing that's not going to help your passion score go up that's only going to frustrate you. what is going to help your passion score grow- go up is to really identify your inner things for why so we have some tools at the passion center that I work with my clients for I don't at the beginning it's never a conversation about what your business idea is that's that comes way later the first thing is what is your internal architecture what makes you uniquely qualified to solve a certain problem or to do a certain thing let's look there and let's actually get under your hood a little bit look at your mechanics and figure out how do those integrate with what's happening in the world how to create relevancy in the world and if you can create relevancy in the world through your unique value monetization is a net result of that like that's these are outputs what we what we need to identify is your inputs and once we understand what your inputs are the outputs are no-brainers they will come you know so it's it's flipping the conversation a little bit so that we can see this in a way that works and models to reality and if we see it in a way that works in models to reality then we can have better results. until we do that we'll go around in circles and people will have a really hard time understanding how to do this thing that really doesn't work out because again it's one plus one equals purple.
Yegi:yeah and honestly I've worked with a lot of people too I'm very passionate about the like this topic as well and I've done some research for myself and working with a lot of people even close friends what you're saying it's so on point but the way you explain it and the way you're breaking it down I can already envision how you work with your clients I'm like wow I love her um but at the same time I have a question for you that it got um uh it's like a perfect place to ask this question while we're talking about it but what kind of change do you typically see in your clients when you're working with them and what is like that most um um surprising aha moment for them when they work with you?
Kira:oh okay so in order to answer this question I do need to break down what I do because I don't just do one thing um these are very layered um transformation human transformation is a very layered process and it really depends on goals um so I have a passion based incubator that does the whole thing through and through and then what I also have are ways in which people can take certain things based on where they're at right not where I want them to be at so to make this really simple there's about five different programs and courses that we have here at the passion centre the first one that I recommend everybody do before they even start touching any of the other programs or processes is a program called unblocked and what we do inside of the journey of unblocked is we actually help you to confront your pain so that we can remove them so that you can actually have a better understanding and chance at seeing yourself clearly without any kind of negative bias getting in the way because that's the number one thing that's going to block us from moving down with our passion later on so we better get that at the front end so that we don't have to deal with that on the phone.
Yegi:yeah get rid of the roadblock
Kira:get rid of it just like let us know what it is let's see it front and center so that we can dismiss it once we get there then we move into your discover your passion drivers um which is all about helping you to understand what your internal layers are so out of those two products what clients usually come out with in the first unblock program is this feeling of just lightness like all of the weight on their shoulders have been removed from them and they can now clearly see the path forward so that's really cool and that's always - the second one is discover your passion drivers and this is a really special one for me because this was the very first program I ever created when I was on my path and this is the one that people get the most just brain explosions out of and it's getting to what I call their core four passion drivers once you understand what your core four passion drivers are so the things that activate help you activate your passion that means that you can do you can become your own engineer around what you can put yourself into that's going to give you all the feels and this helps people to take away the noise right so remove the noise remove all of the ideas that don't align and only stick with the ones that do and that gives you your best chance of feeling and experiencing and expressing your unique you so that's a really cool experience that people get to. but my other programs they're all about business building so I've had people that have literally moved from one career and stepped into the space of entrepreneurship using their passion drivers and they've scaled and excelled in their business quit their jobs and completely had things in the marketplace that they've built from I had one person who was a real estate investor for many years she was an entrepreneur who started to completely become dispassionate about what she was doing and when we first met we met in france and she said you know Kira I just want to be a speaker like I feel like there's a story I have inside of me and I said well let's do it so we can start there and eight months later she moved from atlanta, georgia to spain this was pre-covid and she she did that with her daughter she was there for a year wrote a book started speaking on stages and completely transformed her career and her life based on the work that we did together another person who was in sales um is now a huge you know media icon that has gone out and really impressed upon the world her vision and her voice so the confidence that happens as a result of it the clarity that happens the vision that happens and that manifests inside of the businesses that are created that we do so yeah yeah I mean I could talk about it all day.
Yegi:I love that and there is so much need for your work um like I said currently I feel like I'm going through some sort of a transition as well or just adding on to my pile so whatever you're speaking of I know personally a lot of people that go through the same thing too they're just kind of stuck in limbo with what they want to do what they're doing but their fears or their own clear paths so I really really admire the work that you're doing because I know it it it must be helping so many people and I kind of can't wait to personally experience that with you so I'm gonna make sure after the podcast I reach out to you to be like help me I think I need some help right now
Kira:It would be my honor please do that I would love to talk to you about this more
Yegi:but yes and that's another thing too like I feel like um I love where I am with my life but I'm all looking to grow too and that's why I also started the Yegi project because what I realized is that happiness is not just a state you know you're not just going to be happy and you're fine happiness is constantly being in that evolving state with yourself to keep achieving that you know fully fulfilled happy life so that's why I'm like you know I always wanted to do a podcast but the Yegi project it has to be called a project because it's I'm never going to be just in that warm place where I'm happy with it I'm always going to want to learn more do more to grow like with the people around me so I'm excited to have Kira to help us with that process.
Kira:I just wanted to commend you on that because I feel like that is a success mindset. there is no person on this planet that I have seen that has reached that level of the pinnacle of success that feels like they got it all. they're always watching further and further and further and learning more and I think that's the richness of life. when we put a pause button on that our bodies respond in negative ways our bodies wants to be challenged and wants to learn so give it what it wants I love that for you.
Yegi:yes exactly and it doesn't mean it doesn't mean that you're not happy with yourself or your your job or career or whatever it is it just means that you want to continue fulfilling that human nature of wanting more. one thing that um the the the phrase I like to always say is that we always have to accept and be happy with where we're at and work on accomplishing more or where we want to go because unless we are happy in our currency we're not going to be able to have that success in where we want to go.
Kira:girl you're giving me all the feels I am so aligned with your message.
Yegi:well I want to pick your brain a little bit more I have a few more questions for you I love talking to you you're very um uh you're very passionate about what we're talking about as well and I could feel that in your energy and I'm kind of big on that too so it's it's a pleasure having you. so before we let you go our last question to you would be is um we spoke about being you louder when you're trying to pursue um your passion or you're trying to be successful in what you're doing but a lot of times people do fear kind of putting themselves or really like putting all of them out there what what last word of encouragement and advice would you give to to those people out there?
Kira:so fear is an interesting thing that we battle through and it's helpful if we understand why we're scared right if we understand why we're scared then we can create little antidotes to move past it and it's very personalized um so I I don't love uh creating just kind of standardized pathways however the one thing about fear that we should always know is that our brain is what's called a predictability machine so what it likes in order to keep safe or feel safe is to know and have experience with something in order to validate itself or or allow it to feel safe enough to like move into step with whatever whatever it is your goals your visions or your dreams are so there's a concept that I use um called micro dosing change right so the brain doesn't know what it doesn't know it's your job to teach it and you teach it by giving it little tiny steps that you go towards that create safety around the step you're taking so for example um you know I had an author well previously wasn't an author was an author after we were finished together but in the beginning they were terrified I mean they had so many things that they wanted to say and so many things that they wanted to write in but they were afraid of judgment and how people would think of them and all of the layers it's all there it's all real stuff they had to work through so in the beginning it was just a matter of writing that was it we didn't we we didn't go all the way down we didn't talk about publishing we didn't talk about any of that stuff at first we just needed to make the brain feel safe and start enjoying the process of just writing right and then maybe putting it somewhere like a platform right but these baby steps like they may sound inefficient but they are the most efficient way of breaking through your blocks in order for you to move forward and proceed with the things that you're scared of doing and the reason for that is if you don't do it that way then a couple of things start happening. we start maybe procrastinating we start avoiding we start self-sabotaging and all of that stuff will get in your way way more and will be least efficient on your path and on your journey to getting that out there so I would say that is one solution to a problem. however this fear is very very connected to your own personal makeup your background your experience your nuances so getting an understanding again of your internal landscape to understand where it's actually coming from then we can have a personalized customized way of helping you navigate your own fear in a healthy way that gets you through it and again everything's about creating safety for your neurology. if your neurology doesn't feel safe it's just not going to make it very easy for you to do the things you want to do that's where fear comes in.
Yegi:yes and that's how humans are built right we're built to survive so whenever whenever we get thrown on a big challenge we kind of go on to survival mode instead of really like trying to take it step by step and progressing so um yes very very very good advice again from my own research and knowledge too baby steps is always the way. even recently we've talked about building habits and it goes over the same concept and I think it just really can be applied to habits slash small actions that you can take in order to build success but Kira I know you have to go thank you also so much for your time it was such a pleasure to speak with you um hopefully we can connect then chat more in the future, but so I do want to let you guys know before we let her go we are going to connect and chat back with her on
july 20th and that's 12:30 p.m pacific time and 3:30 pm eastern time and we're gonna talk about passion so it's good it's get curious about passion conversation with Kira day and we'll be on her platform um we'll link the information and details below so make sure you check it out there's so much knowledge and so much that we can learn by just even listening to her speak so it was a pleasure to have you and I look forward to speaking with you soon.
Kira:have an amazing amazing day. thank you so much it was such a pleasure being here I love what your energy I love what you're up to keep doing that strong have a great one guys!
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