The Yegi Project
Meet Yegi, your host and the founder and CEO of Yegi Beauty. The Yegi Project, is the podcast for the young entrepreneur who may not know where to start, doesn’t have anyone to guide them in the right direction and may not have full support from others. This podcast is called The Yegi “Project” because although Yegi is happy with where she is now, she knows that she still has a lot to do to complete her mission and purpose in this world. She aims to use this podcast to work hard alongside all of you to grow to a point where she can make a lasting change in people’s lives and in the world.
5/27/2025
Exciting News! Yegi is having her 4th baby! Unfortunately, this means our upload schedule may be a little inconsistent for the next few months. We will try our best to upload as much as possible either way. In the meantime, please enjoy 145+ episodes of content! If you have any questions or need any help, we will be available on instagram @theyegiproject and via email at info@theyegiproject.com.
The Yegi Project
Revolutionary Resilience Strategies for Busy Entrepreneurs and Mothers with Ashunta Sheriff
In this episode of The Yegi Project, Yegi interviews Ashunta Sheriff, an Emmy-nominated celebrity makeup artist and founder of her own beauty brand. Ashunta shares her inspiring journey from starting at MAC to becoming a sought-after artist for A-list celebrities. She discusses the challenges of building her beauty brand, the impact of makeup on confidence, and the importance of resilience in entrepreneurship. Ashunta also offers valuable advice for aspiring makeup artists and shares insights into her daily life and routines as a busy entrepreneur and mother.
Connect with Ashunta Sheriff!
Website
Instagram
LinkedIn
Facebook
Takeaways
• Ashunta's journey began at MAC, a pivotal starting point for many makeup artists.
• Building a beauty brand requires resilience and overcoming challenges.
• Makeup can significantly impact a person's confidence and self-esteem.
• Public speaking can be challenging for introverts, but practice helps.
• Networking and kindness are crucial in the beauty industry.
• No doesn't mean no forever; it can mean no for now.
• Entrepreneurship involves learning from failures and mistakes.
• A happy life today focuses on family and personal priorities.
• Social media should be treated as a professional platform.
• Thermal blush is a standout product in Ashunta's beauty line.
If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.com
The Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!
https://linktr.ee/theyegiproject
Disclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes only. 🤎✨
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Podcast Audio & Video Edited by Elizabeth Hadjinian
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